WRAP

Segmentation to inform the Love Food Hate Waste campaign

WRAP’s Love Food Hate Waste campaign helps UK consumers reduce their food waste. The reasons for food waste are many and complex and vary massively by household. This means that segmenting the target audience is essential to maximise the campaign’s effectiveness. We worked closely with the various teams at WRAP to create a segmentation that met their requirements for both rigour and practical application.

Waitrose

Understanding the impact of the recession to inform the launch of ‘Waitrose Essentials’ range

As the credit crunch turned into full blown consumer recession in the early part of this decade, retailers (especially premium retailers) needed to respond strategically without undermining their brands. The work we conducted for Waitrose on consumer responses to the recession was used to inform the incredibly successful launch of the Waitrose Essentials range which, as forecast, continues to be a great hit as recovery takes hold.

United Nations World Tourism Organisation

Blending econometric modelling and qualitative methods to create global industry forecasts

The UNWTO produces the travel and tourism industry’s most authoritative forecasts of global tourism flows. When it came to producing the forecasts for 2030, the UNWTO asked Trajectory to assist them with the modelling and forecasting. This was an ideal opportunity for us to showcase our unique approach that blends different quantitative and qualitative methodologies and generate forecasts that can be relied upon by the whole travel and tourism sector http://media.unwto.org/sites/all/files/pdf/unwto_2030_ga_2011_korea.pdf 

Royal London

Ground-breaking research to understand the impact of bereavement on household finances

Working in association with Dying Matters (part of the National Council for Palliative Care) we conducted ground-breaking qualitative and quantitative research with people recently bereaved by the loss of their partner. This research made major breakthroughs in understanding the financial consequences of the death of a partner and identified the benefits of discussing and planning for the financial consequences of bereavement.

We have also undertaken a wide variety of other work with Royal London, particularly assisting in the development of product propositions that meet the financial needs of the Over 50s audience.

Greene King

Identifying the trends driving out of home leisure to inform strategy and concept development

We conducted an extensive horizon scanning exercise to understand the long term drivers of out of home leisure. Working closely with the relevant Board Directors at Greene King, among other things, our work was used to develop new bar and restaurant concepts.

We also support Greene King in providing analysis and commentary for the monthly Greene King Leisure Spending Tracker

O2

Understanding how 30 years of mobile phone access has transformed society and the economy

We have produced two reports for O2 which explore the transformative impact that mobile technology has had on society and on the economy. The report has helped O2 to explain and demonstrate the fundamental importance of mobile infrastructure and networks to its key stakeholder audiences in government, the regulatory environment and elsewhere.

Bacardi

Analysis of global migrant population trends to support and stimulate innovation

We helped Bacardi to understand the influence of the world’s migrant populations on the culture, tastes and preferences of the nations where they settle. By forecasting the size of these populations, we helped Bacardi’s innovation teams anticipate the emergence of new tastes and flavours in their key global markets.

HSBC

Understanding the future drivers of global consumer demand to generate media coverage
Working with HSBC Commercial Bank and their communications agency, Consolidated PR, we created a report that explores the current and future drivers of global consumer demand. The report helped the bank to offer tailored, practical advice for its customers.

FitBit

Understanding health and well-being trends to create insight and media messaging

Shortly after their UK launch we worked with Fitbit and Kaizo (their Comms agency) to create The Fitbit Healthy Futures report. The report provides insight into the direction of health and well-being in the UK. The research involved primary research and analysis, as well as an in-depth literature review and interviews with a series of experts. The report helped Fitbit to better understand the fitness and well-being needs of its UK consumers, and also provided a platform for media coverage and appearances.

BBC (World Service Group)

Identifying the future news needs and behaviours of the global Millennial audience

We worked with the World Service Group to help them understand Millennials’ attitudes and behaviours in relation to news on a global scale. The project involved the analysis of a wide range of secondary sources to understand Millennial lifestyles, values and attitudes, interests in relation to news, channel/media access preferences, perceptions of the BBC and differences in all of these by region.

We also work with the World Service Group to provide trend data analysis to support and inform content for programme strands such as 100 Women (click here for video animation)  and Richer World

Big Lottery Fund

Forecasting the future of social need to inform strategic allocation of grant funding

For the last two years we have provided BIG with a bespoke ‘Foresight’ service to help identify and understand future growing areas of social need so that grant funding can be allocated strategically and where it is needed most. (click here for see our foresight page)

We have also worked with BIG on many ad hoc projects - including helping them to understand more about the different types of the organisation that apply for grant funding so that BIG can better meet their needs.

General Medical Council

Forecasting the future demand for doctors to shape the future of doctor training

We assisted the GMC, NHS and Royal Colleges in their fundamental review of doctor training (The Shape of Training Review) in 2013. Our work involved a range of techniques, including scenario planning, to assist the review’s expert advisory panel in thinking through both the future demand for doctors in the UK and the demands that will be placed upon these doctors. These findings informed their recommendations for changing the way that doctors should be trained in future. Our outputs can be found here

We have also been engaged by the GMC on a variety of other projects including looking at different stakeholder preferences (patients, doctors, employers, Royal Colleges) in relation to the online provision of information about doctors.