This month has seen a flurry of new activity in the mobile phone market, with many of the big players unveiling and releasing new models. The growing furore over ‘bendgate’ and the new iPhone 6 aside, we are as ever surprised and delighted by the range of functions and behaviours the mobile enables.
At Trajectory we have a very strong track record in analysing the power of mobiles to impact on users’ day to day lives and beyond. Our work for BCS, The Chartered Institute for ITa few years established the link between wellbeing and IT usage while analysis last year demonstrated a link between wellbeing and social media use. This year we have worked extensively with O2 looking at how mobile technology is increasingly vital to almost every aspect of modern life. This work made us think about how attached and dependent on them people are. So, with apologies to the 1999 film 10 Things I Hate About You (and subsequent apologies to The Taming of the Shrew):
10 Things I Love About Mobile Phones
- I love the way you wake me up.
- I love the way you keep me in touch.
- I love the way you guide me about. I love it that I never feel left out.
- I love the way you take good photos. I love the memories you save for later.
- I love the way you keep me fit by monitoring my steps and giving me tips.
- I love the way you organise me, with mail, alarms, alerts and a diary.
- I love the way you make me so wise by giving me access to the web world-wide.
- But mostly I love the way I don’t hate you at all — not even close, not even a little bit, no never at all.
The future of mobile – one of the central strands of the soon to be released O2 report – is likely to be even more immersive, with new applications and technologies allowing us to move more of our lives online. Our dependency on mobile will extend to more aspects of life management and social and work behaviour, while the emergence of connected devices and the nascent internet of things will ensure we are rarely disconnected from the things that matter to us. Wearable devices – still in their infancy, but, as the new Apple Watch demonstrates, advancing fast – are a further strand of this, with their own implications for health and wellbeing.
The challenge for O2, other networks, phone manufacturers and software providers is to continue keeping us happy – we’re certainly looking forward to that.