Sport, Risk and the Assault on Pleasure

Risk is an inherent aspect of our everyday lives, with almost every action exposing ourselves…

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Is work getting any better?

Work has changed fundamentally since the 1980s and continues to do so at a pace….

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Trends Breakfast Invitation: The End of Stuff?

The End of stuff Entering a new era of ownership Thursday 27th April – 08:30-09.30…

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China’s New Cities – we’re charting

Beijing is known for being a metropolis of Peking duck, Beijing opera and bicycles (remember…

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A New Morality for a Brave New World

Our latest Trajectory Trends Breakfast saw CEO Paul Flatters deliver a presentation on the current…

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What do happiness surveys and indexes actually tell us?

As self-care and mental health become more prominent in public conversations, it is not surprising…

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The Budget, the British, Income Tax and Public Spending

Last week, the Chancellor Philip Hammond presented his budget with much ado about the now-abandoned…

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Love Conquers All – a new look at Maslow

Facts (and their alternates) have been in the news a lot over the last few…

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The Future of Travel – are we there yet?

With consumers around the world making even more journeys in 2016 than ever before, it…

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Trends Breakfast Invitation: The New Morality

The New Morality Where next for consumer values and what this means for brands and…

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Navigating the 21st Century Media Landscape

  At Trajectory, we love data. You may have heard of ideas like ‘Coolhunting’ or…

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Polarised politics, value signalling and the new rules of branding

At Trajectory, we have always produced an annual ‘trends for the year ahead’ client presentation…

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Fake news and the future of digital journalism

In what seems like a meta-twist in a futuristic film made in the late 1990s,…

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Trends Breakfast Invitation: The Future of Travel

The Future of Travel Tourism and Travel: the death of distance or a demand for…

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2017: Time to embrace complexity

The world is not getting any simpler. Our daily lives are more fluid and less…

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A radical idea for a radicalised age

These are strange times indeed. Political polarisation is back with a bang as electorates across…

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Why we need to care about care

On Monday the Women and Equalities Commission launched a new inquiry into Fathers and the…

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What we do know…

Benjamin Franklin said there were only two things certain in life: death and taxes. People have…

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Carrie Fisher, Star Wars, Rogue One, CGI

Technology & Ethics

Given our focus on the Deregulation of Life, it’s fitting that my blog this week…

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Brexit, Trump and the rest of 2016 explained in one chart

Yes, it has been quite a year. So much going on in the world and…

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