Start Finnish: or how to get to know another country

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Your Dreams Are China: an in-tune prediction for the geopolitics of consumption

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The Role of Trust in Defining our Outlook on Life

Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…

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The Role of Trust in Defining our Outlook on Life

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A Healthy Future for Advertising : will heavy spend and good creativity be enough?

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It’s (not) the economy, stupid.

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Fashion Put It All On Me

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They Shop By Night: consumers shopping habits in the dark

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Sobriety is Better than Sex: The Interplay of Economics, Health and Play

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Sobriety is Better than Sex: The Interplay of Economics, Health and Play

Our first question here is as follows. Imagine the global economy jolts itself out of…

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Levies on Bevvies, the Tax on Snacks and Quotas on Motors? What Next for the Assault on Pleasure?

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Trajectory Breakfast Invitation: Truth and Lies

Truth and Lies: Trust, information and the currency of facts Wednesday 25th September 2019 08:30-09:30…

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The Unspoken Mystery of Consumer Spend: Does Your Sector/Brand Deserve a Fairer Share?

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The Unspoken Mystery of Consumer Spend: Does Your Sector/Brand Deserve a Fairer Share?

Guest article from James Murphy, forecaster and founder of Rinkli Funstas Consider this. The average…

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Memo to the Marketing Director : Why older people do not spend as they should (and what might be done about it)

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Platforms, Personalisation and Localisation

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Hybrid government: another challenge for brands

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Airbnb and the changing mood around tourism

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Talking about Technology: we fear the worst

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Campaign Magazine: learning the political lesson

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