The Gender Optimism Gap

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The Gender Optimism Gap

The first nine months of The Optimism Index have thrown up some interesting findings, but…

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Breaking the Mould: Changing Behaviours and Eliminating Plastics

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Breaking the Mould: Changing Behaviours and Eliminating Plastics

This Monday as we approached our desks at Trajectory Towers there was a surprising new…

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Poor Political Favourability and the Implications for Women

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Kaepernick, Trump and the New Rules for Brands

On Twitter, the reactions rage from socks having the swooshes cut off to videos of…

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Coke, Costa and the Assault on Pleasure

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The Uses of Optimism

The future gets a bad press, and it’s not hard to see why. In a…

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Coming Soon… Signal

  Launching on the 27th September 2018, Signal will offer you the chance to subscribe…

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Food for Thought on a No Deal Brexit

Trajectory is apolitical, and it is not our place as an organisation to take a…

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Food for Thought on a No Deal Brexit

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Measuring Subjective Well-Being – A Dummies’ Guide

If I had a pound for every time I’ve been asked about the best way…

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Could Brexit bring back food austerity?

In the summer of 1954, the UK celebrated the end of 14 years of rationing. …

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Strictly Come Dancing…In Heterosexual Pairs

The BBC made headlines this week with the news that Strictly Come Dancing will not…

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The Changing Face of Leisure Time

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The Changing Face of Leisure Time

It’s a truth universally acknowledged – at least in the field of time use research…

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The BBC and the Real Democratic Deficit

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The BBC and the Real Democratic Deficit

At the start of this Millennium I was responsible for political research at BBC News…

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Good Facts and Data Tools

It’s been a very tiring and emotional week – Brexit woes, World Cup blues, Trump’s…

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