So that was 2013…

20th Dec, 2013

In this final blog post of the year, I would like to take the opportunity to look back, rather than forward.

2013 has been a great year for us and I would like to thank all our clients – old and new – for their support. We have published major strategic reports that will shape future strategy in areas as diverse as tourism (for VisitEngland) and doctor training (for the General Medical Council and the other health bodies behind the “Shape of Training Review”). We have been particularly delighted to win contracts in open public tender processes for the likes of the Big Lottery Fund, Consumer Futures, GMC and VisitEngland, and work for major commercial clients including Greene King, Fitbit and Heineken.

In the summer we also began a series of popular monthly breakfast briefings on topics as diverse as CSR, data and privacy, the economic recovery and the post-recession consumer. These have been a great opportunity to provide a platform for discussion and debate on the major trends of the day – and they will continue throughout 2014 (we’ll keep you posted with the details).

Another highlight was working with BBC World News to support their major “100 Women” series which explored the lives, status and prospects for women around the globe. In a world that seems to have gone ‘infographic’ crazy, we were particularly pleased with what the graphics whizz kids at the Beeb did with our statistics (please take a look http://www.trajectorypartnership.com/news/bbc-100-women/).

I would also like to thank our suppliers, associates, partners and (most of all) our wonderful Trajectory team for all their hard work.

In 2014 (okay, I could not resist a little look forward) we begin a new collaboration with WARC to provide them with a monthly article. Next month WARC subscribers can see what we think 2014 has in store for UK consumers and the resulting opportunities for brands. Not to give the game away, you will find that we are approaching the coming year with an appropriate mix of optimism and realism given the prospects for a still fragile and unevenly distributed recovery.

Merry Christmas and all the best for 2014