A Conflict of Self-Interest

This month’s Trajectory Trends Breakfast turned its gaze on intergenerational conflict – a term used…

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If opinion polls keep getting it so wrong, why are we still obsessed with quoting them?

No one could have missed that there’s a General Election next month. It’s blanket coverage…

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The Experience Economy cycle: You kind of had to be there…

…Or did you? You may or may not have noticed that us Trajectory folk have…

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Retiring at 96: the new normal?

Mbah Ghoto probably wasn’t 146 years old – as Indonesian officials recorded his age when he…

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The end of ‘stuff’ and the future of ownership

Our latest Trajectory Trends Breakfast looked at how factors like urbanisation and the increasingly digital…

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Sport, Risk and the Assault on Pleasure

Risk is an inherent aspect of our everyday lives, with almost every action exposing ourselves…

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Is work getting any better?

Work has changed fundamentally since the 1980s and continues to do so at a pace….

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China’s New Cities – we’re charting

Beijing is known for being a metropolis of Peking duck, Beijing opera and bicycles (remember…

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A New Morality for a Brave New World

Our latest Trajectory Trends Breakfast saw CEO Paul Flatters deliver a presentation on the current…

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What do happiness surveys and indexes actually tell us?

As self-care and mental health become more prominent in public conversations, it is not surprising…

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The Budget, the British, Income Tax and Public Spending

Last week, the Chancellor Philip Hammond presented his budget with much ado about the now-abandoned…

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Love Conquers All – a new look at Maslow

Facts (and their alternates) have been in the news a lot over the last few…

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The Future of Travel – are we there yet?

With consumers around the world making even more journeys in 2016 than ever before, it…

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Navigating the 21st Century Media Landscape

  At Trajectory, we love data. You may have heard of ideas like ‘Coolhunting’ or…

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Polarised politics, value signalling and the new rules of branding

At Trajectory, we have always produced an annual ‘trends for the year ahead’ client presentation…

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Fake news and the future of digital journalism

In what seems like a meta-twist in a futuristic film made in the late 1990s,…

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2017: Time to embrace complexity

The world is not getting any simpler. Our daily lives are more fluid and less…

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A radical idea for a radicalised age

These are strange times indeed. Political polarisation is back with a bang as electorates across…

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Why we need to care about care

On Monday the Women and Equalities Commission launched a new inquiry into Fathers and the…

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What we do know…

Benjamin Franklin said there were only two things certain in life: death and taxes. People have…

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