Avocados vs. Apartments: Why don’t Millennials just buy houses?

Across every region in the UK, home ownership rates amongst 25-34 year olds have dropped…

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Piece of Cake: Food Consumption and the New Morality

A few weeks ago, while at an MRS training event, I participated in a group…

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Optimism: Consumers find the Silver Linings

At Trajectory, we believe the future gets a bad press. As Paul Flatters described recently,…

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The past is a foreign country: fake nostalgia is as much a threat as fake news

This week, a new study by Demos and Sky Data found that two thirds of…

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Reconciling Privacy & Convenience

With GDPR compliance becoming a reality today, this month’s Trajectory Trends Breakfast explored the concepts…

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A Royal Rumble: Football, iPhones and Harry & Meghan

Now the wedding is nearly upon us, it’s time for royal fans to get their…

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Skills for the Future

Many of my contemporaries have kids trying to decide which subjects to take at GCSE…

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Polls and Polarisation

The UK has gone to the polls this week for the first time since the…

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Is Sport a Force for Good?

This month our trends breakfast explored the nexus between sport and society, examining the way…

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Intergenerational Equality and Gender

At this year’s British Sociology Association Conference, held at Northumbria University earlier this week, the…

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Mind the Gap!

Our latest TGF data is full of interesting nuggets – not least our update on…

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Talking about death

Over half a million people (525,048) in England and Wales died in 2016 (the last…

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“That’s terrible defending”: Why Spurs were wrong to apologise for a ‘sexist’ survey question

As unlikely as it may seem, a market research survey caused a modest media storm…

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Inclusion: Riders & Runners in the Race for Equality

As Frances McDormand collected her Oscar for Best Actress on Sunday night, she used her…

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Guns, polar bears and hot cross buns – how can we get people to change their minds?

Last June we were basking in a heatwave in London and Ruairi took the opportunity…

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The Future of Gender

As we celebrate 100 years of suffrage, conversations around how we treat sex, gender identity…

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Techno-Optimism & Digital Divides

It may not surprise you to learn that in the UK, 90% of adults have…

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Fake News and Trust In Media

Fake news is rapidly becoming one of the most widely discussed topics in society, with…

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The Recession of Confidence

Last week, our annual look at the year ahead revealed a troubling development within the…

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Understanding the New Dichotomy

At Trajectory, we have been examining the prevalence and impact of trends in polarisation and…

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