The Team's Blog
A Year in Optimism
So this is Christmas, and what have you done? Another year over, a new one…
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Why no-one is talking about the economy in this election
Consumer confidence is perilously low in the UK. Consumers expect 2020 to a be rough…
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Sky News Launches Brexit-Free Channel – should brands follow suit?
This week, Sky News announced that it would launch a new ‘pop-up’ channel that will…
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The Role of Trust in Defining our Outlook on Life
Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…
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Sobriety is Better than Sex: The Interplay of Economics, Health and Play
Our first question here is as follows. Imagine the global economy jolts itself out of…
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The Unspoken Mystery of Consumer Spend: Does Your Sector/Brand Deserve a Fairer Share?
Guest article from James Murphy, forecaster and founder of Rinkli Funstas Consider this. The average…
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Us and Them: Private Vice and Public Scrutiny
In recent weeks there have been a number of events – mostly in the political…
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The Quantum Generation
This month, our trends breakfast featured an exploration of Generation Z, asking “What’s next for…
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The Ghost of Christmas Retail Future
Far from offering respite, Christmas has seen a continuation of the prevailing narrative around UK…
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The Autonomy Gap: Gen Y and Fears for the Future
Throughout 2018, the Trajectory Optimism Index has provided fascinating insight on consumer sentiment in the…
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Ethical Consumption in the UK: Emerging Behaviours in Advanced Economies
The market for ethical purchases such as free range, organic and fair trade products within…
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A Reason to be Cheerful: When Technology Works
Last Monday morning, Steven De Jongh fell off his bike. But he didn’t just fall…
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The Gender Optimism Gap
The first nine months of The Optimism Index have thrown up some interesting findings, but…
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Breaking the Mould: Changing Behaviours and Eliminating Plastics
This Monday as we approached our desks at Trajectory Towers there was a surprising new…
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Kaepernick, Trump and the New Rules for Brands
On Twitter, the reactions rage from socks having the swooshes cut off to videos of…
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Food for Thought on a No Deal Brexit
Trajectory is apolitical, and it is not our place as an organisation to take a…
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Measuring Subjective Well-Being – A Dummies’ Guide
If I had a pound for every time I’ve been asked about the best way…
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Could Brexit bring back food austerity?
In the summer of 1954, the UK celebrated the end of 14 years of rationing. …
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Strictly Come Dancing…In Heterosexual Pairs
The BBC made headlines this week with the news that Strictly Come Dancing will not…
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