The Autonomy Gap: Gen Y and Fears for the Future

Throughout 2018, the Trajectory Optimism Index has provided fascinating insight on consumer sentiment in the…

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Ethical Consumption in the UK: Emerging Behaviours in Advanced Economies

The market for ethical purchases such as free range, organic and fair trade products within…

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A Reason to be Cheerful: When Technology Works

Last Monday morning, Steven De Jongh fell off his bike. But he didn’t just fall…

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The Gender Optimism Gap

The first nine months of The Optimism Index have thrown up some interesting findings, but…

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Breaking the Mould: Changing Behaviours and Eliminating Plastics

This Monday as we approached our desks at Trajectory Towers there was a surprising new…

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Kaepernick, Trump and the New Rules for Brands

On Twitter, the reactions rage from socks having the swooshes cut off to videos of…

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The Uses of Optimism

The future gets a bad press, and it’s not hard to see why. In a…

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Food for Thought on a No Deal Brexit

Trajectory is apolitical, and it is not our place as an organisation to take a…

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Measuring Subjective Well-Being – A Dummies’ Guide

If I had a pound for every time I’ve been asked about the best way…

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Could Brexit bring back food austerity?

In the summer of 1954, the UK celebrated the end of 14 years of rationing. …

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Strictly Come Dancing…In Heterosexual Pairs

The BBC made headlines this week with the news that Strictly Come Dancing will not…

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The Changing Face of Leisure Time

It’s a truth universally acknowledged – at least in the field of time use research…

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The BBC and the Real Democratic Deficit

At the start of this Millennium I was responsible for political research at BBC News…

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Good Facts and Data Tools

It’s been a very tiring and emotional week – Brexit woes, World Cup blues, Trump’s…

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Climate Change and Cappuccinos: Global issues and the things that matter

Talking about the weather is Britain’s favourite social prop, with research in 2010 showing that…

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Piece of Cake: Food Consumption and the New Morality

A few weeks ago, while at an MRS training event, I participated in a group…

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Optimism: Consumers find the Silver Linings

At Trajectory, we believe the future gets a bad press. As Paul Flatters described recently,…

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The past is a foreign country: fake nostalgia is as much a threat as fake news

This week, a new study by Demos and Sky Data found that two thirds of…

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Reconciling Privacy & Convenience

With GDPR compliance becoming a reality today, this month’s Trajectory Trends Breakfast explored the concepts…

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Skills for the Future

Many of my contemporaries have kids trying to decide which subjects to take at GCSE…

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