The Team's Blog
Ethical Consumerism: Shades of Green
Are you an ethical consumer? The question is not straightforward. For some, the answer will…
Read More
Short Story: Shortages and Inflation
Shortages in many sectors are creating inflationary pressure. At the end of last year, Trajectory…
Read More
The Circular Economy Squeeze on Charity
As society seeks to live more sustainably in the face of the climate crisis, concepts…
Read More
Why the 2020s Won’t Be Like the 1920s
Just over a year ago, as the extent of the pandemic began to dawn on…
Read More
Get Out of Town
We were surprised when Donald Trump became President of the United States. We were surprised…
Read More
The Global Tension at the Heart of The Super League
Late on Sunday afternoon the world of football was thrown into chaos by the news…
Read More
Glastonbury Enters the Fourth Place
Glastonbury 2021 is yet another casualty of Covid-19. In January this year it was confirmed…
Read More
Does it pay to be nice?
Nice guys, according to the idiom, finish last. Yet, brands taking a stand, ethical decisions…
Read More
COVID-19 and a Yearning for Travel: A Perfect Storm for Domestic Tourism
“People are saying they want to get out of the house, but they want to…
Read More
Brands During COVID-19: Marketing that missed the mark
Following on from Part One, which looked at examples of creative comms in coronavirus, here…
Read More
Brands during COVID-19: who ‘got it’ during lockdown
The ethical concept of being right or wrong is one I shall not be delving…
Read More
Unlocking mental availability: How to grow in the spirits category during and post downturn
What marketing science tells us about how to really grow brands Many marketers have been…
Read More
Coronavirus, Millennials, and the Limits of Shared Experience
At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…
Read More
Post-Pandemic Consumer Trends
“This is the kind of event that is going to live on for decades in…
Read More
Damaged Goods: Going beyond Consumer Confidence
We need a new way of looking at consumer confidence. Despite its widespread use as…
Read More
A Year in Optimism
So this is Christmas, and what have you done? Another year over, a new one…
Read More
Why no-one is talking about the economy in this election
Consumer confidence is perilously low in the UK. Consumers expect 2020 to a be rough…
Read More
Sky News Launches Brexit-Free Channel – should brands follow suit?
This week, Sky News announced that it would launch a new ‘pop-up’ channel that will…
Read More
The Role of Trust in Defining our Outlook on Life
Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…
Read More
Sobriety is Better than Sex: The Interplay of Economics, Health and Play
Our first question here is as follows. Imagine the global economy jolts itself out of…
Read More