Sky News Launches Brexit-Free Channel – should brands follow suit?

This week, Sky News announced that it would launch a new ‘pop-up’ channel that will…

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The Role of Trust in Defining our Outlook on Life

Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…

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Sobriety is Better than Sex: The Interplay of Economics, Health and Play

Our first question here is as follows. Imagine the global economy jolts itself out of…

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The Unspoken Mystery of Consumer Spend: Does Your Sector/Brand Deserve a Fairer Share?

Guest article from James Murphy, forecaster and founder of Rinkli Funstas Consider this. The average…

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Us and Them: Private Vice and Public Scrutiny

In recent weeks there have been a number of events – mostly in the political…

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The Quantum Generation

This month, our trends breakfast featured an exploration of Generation Z, asking “What’s next for…

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The Ghost of Christmas Retail Future

Far from offering respite, Christmas has seen a continuation of the prevailing narrative around UK…

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The Autonomy Gap: Gen Y and Fears for the Future

Throughout 2018, the Trajectory Optimism Index has provided fascinating insight on consumer sentiment in the…

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Ethical Consumption in the UK: Emerging Behaviours in Advanced Economies

The market for ethical purchases such as free range, organic and fair trade products within…

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A Reason to be Cheerful: When Technology Works

Last Monday morning, Steven De Jongh fell off his bike. But he didn’t just fall…

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The Gender Optimism Gap

The first nine months of The Optimism Index have thrown up some interesting findings, but…

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Breaking the Mould: Changing Behaviours and Eliminating Plastics

This Monday as we approached our desks at Trajectory Towers there was a surprising new…

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Kaepernick, Trump and the New Rules for Brands

On Twitter, the reactions rage from socks having the swooshes cut off to videos of…

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The Uses of Optimism

The future gets a bad press, and it’s not hard to see why. In a…

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Food for Thought on a No Deal Brexit

Trajectory is apolitical, and it is not our place as an organisation to take a…

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Measuring Subjective Well-Being – A Dummies’ Guide

If I had a pound for every time I’ve been asked about the best way…

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Could Brexit bring back food austerity?

In the summer of 1954, the UK celebrated the end of 14 years of rationing. …

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Strictly Come Dancing…In Heterosexual Pairs

The BBC made headlines this week with the news that Strictly Come Dancing will not…

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The Changing Face of Leisure Time

It’s a truth universally acknowledged – at least in the field of time use research…

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The BBC and the Real Democratic Deficit

At the start of this Millennium I was responsible for political research at BBC News…

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