The Team's Blog
Trends Briefing | The Soft Power Shift
Published on 14th Oct, 2026Trends Briefing: The Soft Power Shift Start thinking about deference Wednesday 21st October 2026 0900-1000…
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Article| What’s the Deal with Data Centres?
Published on 7th Oct, 2026There’s been a lot of backlash about data centres recently. Protests about proposed new sites…
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Article | Segmenting The UK’s Adult Gaming Population
Published on 30th Sep, 2026Following the release of our exclusive article for Now and Next subscribers – The Cultural…
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Trends Briefing | Stop Worrying About Trust
Published on 7th Sep, 2026Trends Briefing: Stop Worrying About Trust Start thinking about deference Thursday 24th September 2026 0900-1000…
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Trends Briefing | Artificial Intelligence: Global Competition, New Possibilities, and Us
Published on 1st Jul, 2026Trends Briefing: Artificial Intelligence | Global Competition, New Possibilities, and Us Thursday 30th July 2026…
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AI — Sino-American Contests and the UK’s Opportunity
Published on 10th Jun, 2026The contest for AI leadership between the United States and China has become the defining…
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Trends Briefing | The End of Cheap
Published on 3rd Jun, 2026Trends Briefing: The End of Cheap Thursday 25th June 2026 0900-1000 Register here For much…
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Trends Briefing | 100 Waves of Optimism
Published on 9th Apr, 2026Trends Briefing: 100 Waves of Optimism Thursday 30th April 2026 0900-1000 Register here The very…
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Trends Briefing | The Child-Less Future
Published on 9th Feb, 2026Trends Briefing: The Child-Less Future Thursday 26th February 2026 0900-1000 Register here We’re getting older….
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Trends Briefing | The UK in 2026
Published on 11th Jan, 2026Trends Briefing: The UK in 2026 Thursday 29th January 2026 0900-1000 Register here The UK…
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Trends Briefing | The Future of Christmas
Published on 8th Oct, 2025Trends Briefing: The Future of Christmas Thursday 30th October 2025 0900-1000 Register here We know….
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Trends Briefing | Are we falling out of love with the NHS?
Published on 11th Sep, 2025Trends Briefing: Are we falling out of love with the NHS Thursday 25th September 2025…
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A futures case study: Costa and Coca-Cola
Published on 10th Sep, 2025I was the brand manager at Costa Coffee between 1998 and 2000. I joined the…
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How to grow alcohol brands
Published on 25th Jun, 2025What marketing science tells us about how to grow brands Actual brand growth depends less…
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Trends Briefing | Slow Futures
Published on 5th Jun, 2025Trends Briefing: Slow Futures Some things don’t change Thursday 26th June 2025 0900-1000 Register here…
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Trends Briefing | The AI Citizen
Published on 8th Apr, 2025Trends Briefing: The AI Citizen Thursday 24th April 2025 0900-1000 Register here It’s been a…
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Trends Briefing | Boomers and Bust
Published on 5th Feb, 2025Trends Briefing: Boomers and Bust Why are we so polarised? Thursday 27th February 2025 0900-1000…
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Trends Briefing | The World in 2025
Published on 10th Dec, 2024Trends Briefing: Polarisation, Protectionism and a PEST The World in 2025 Thursday 30th January 2024…
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Trends Briefing | A new political era
Published on 4th Nov, 2024Trends Briefing: A new political era Thursday 28th November 2024 0900-1000 Register here Our next…
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Trends Briefing | Shift Work
Published on 7th Oct, 2024Trends Briefing: Shift Work Understanding the impact of changes in the way we work Thursday…
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