The Team's Blog
The Quantum Generation
This month, our trends breakfast featured an exploration of Generation Z, asking “What’s next for…
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The Ghost of Christmas Retail Future
Far from offering respite, Christmas has seen a continuation of the prevailing narrative around UK…
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The Autonomy Gap: Gen Y and Fears for the Future
Throughout 2018, the Trajectory Optimism Index has provided fascinating insight on consumer sentiment in the…
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Ethical Consumption in the UK: Emerging Behaviours in Advanced Economies
The market for ethical purchases such as free range, organic and fair trade products within…
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A Reason to be Cheerful: When Technology Works
Last Monday morning, Steven De Jongh fell off his bike. But he didn’t just fall…
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The Gender Optimism Gap
The first nine months of The Optimism Index have thrown up some interesting findings, but…
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Breaking the Mould: Changing Behaviours and Eliminating Plastics
This Monday as we approached our desks at Trajectory Towers there was a surprising new…
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Kaepernick, Trump and the New Rules for Brands
On Twitter, the reactions rage from socks having the swooshes cut off to videos of…
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Food for Thought on a No Deal Brexit
Trajectory is apolitical, and it is not our place as an organisation to take a…
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Measuring Subjective Well-Being – A Dummies’ Guide
If I had a pound for every time I’ve been asked about the best way…
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Could Brexit bring back food austerity?
In the summer of 1954, the UK celebrated the end of 14 years of rationing. …
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Strictly Come Dancing…In Heterosexual Pairs
The BBC made headlines this week with the news that Strictly Come Dancing will not…
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The Changing Face of Leisure Time
It’s a truth universally acknowledged – at least in the field of time use research…
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The BBC and the Real Democratic Deficit
At the start of this Millennium I was responsible for political research at BBC News…
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Good Facts and Data Tools
It’s been a very tiring and emotional week – Brexit woes, World Cup blues, Trump’s…
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Climate Change and Cappuccinos: Global issues and the things that matter
Talking about the weather is Britain’s favourite social prop, with research in 2010 showing that…
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Piece of Cake: Food Consumption and the New Morality
A few weeks ago, while at an MRS training event, I participated in a group…
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Optimism: Consumers find the Silver Linings
At Trajectory, we believe the future gets a bad press. As Paul Flatters described recently,…
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The past is a foreign country: fake nostalgia is as much a threat as fake news
This week, a new study by Demos and Sky Data found that two thirds of…
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