A Big Tech Bubble: The Consumer Impact

The Big Tech bubble hasn’t burst quite yet – but 2022 was a difficult year…

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ChatGPT and the Future of the Internet

OpenAI have released their latest version of their suite of text-generating AIs, ChatGPT. This one…

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How Not to be a Political Brand

Brands are getting political again. This is nothing new. Brands themselves welcomed and led the…

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Second Hand Cars: A Nice Little Earner

Each month I’m looking at how trends manifest themselves in the real world. The Road…

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Inflated Hopes: Spending in a Crisis

Recent forecasts have suggested that inflation could reach 18% next year (Citi) and that household…

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`The Line`: A House Built on Sand

Each month I’m looking at how brands – or countries – respond to consumer trends….

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Is TikTok really a good marketing tool?

TikTok is one of the most rapidly growing social media platforms of this decade gaining…

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Brands: Augmented Reality Marketing

Augmented Reality (AR) marketing is an emerging trend in marketing and sales strategies that allows…

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The Beginning of the End for Netflix?

When Netflix recently announced its quarterly growth figures, most analysts would have expected the status…

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A Necessary Shift Towards Thrift

For most of the past two years, consumers have adopted a remarkably resilient attitude to…

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Russia Revolutionises Ethics

If you can detach yourself from the humanitarian horror in Ukraine, there’s a certain grisly…

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Poisoning the Well: Disinformation and War

Alongside the military invasion of Ukraine, another war is taking place, online. Here, narratives are…

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Quantum Computing: The Next Big Thing?

Quantum computing isn’t an idea that gets the same attention as artificial intelligence or automation,…

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In The Air Tonight, Tomorrow, Forever

Over the course of the pandemic, almost all of us have learnt something about respiratory…

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Remote Working is Going Nowhere

It is no secret that the pandemic brought upon us a significant shift to the…

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Winter is coming: the changing consumer mood

Autumn has arrived, bringing with it colder days, darker evenings and – less predictably –…

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Ethical Consumerism: Shades of Green

Are you an ethical consumer? The question is not straightforward. For some, the answer will…

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Short Story: Shortages and Inflation

Shortages in many sectors are creating inflationary pressure. At the end of last year, Trajectory…

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The Circular Economy Squeeze on Charity

As society seeks to live more sustainably in the face of the climate crisis, concepts…

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Brands: Coca-Cola vs. Cristiano Ronaldo

With professional sports comes advertising. That seems to be the written rule – though to…

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