Techno-Optimism & Digital Divides

It may not surprise you to learn that in the UK, 90% of adults have…

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Fake News and Trust In Media

Fake news is rapidly becoming one of the most widely discussed topics in society, with…

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The Recession of Confidence

Last week, our annual look at the year ahead revealed a troubling development within the…

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Understanding the New Dichotomy

At Trajectory, we have been examining the prevalence and impact of trends in polarisation and…

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UBI – Money for something or your cheques for free?

Back in 2016, we wrote about the emergence of Universal Basic Income (UBI) as a…

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Christmas 2017’s Retail Winners and Losers: A Sign of the Times

During the last two weeks the major retailers have announced the results of their Christmas…

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Sport, Sponsorship & Scrutiny

Following the publication of a report by the National Endowment for Democracy (NED) titled “Sharp…

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The Future of the Monarchy

We live in highly polarised times. This year’s general election – and the EU referendum…

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Squeezed Middles: The Future of Charities

This month’s Trajectory Trends Breakfast explored the Future of Charities and was presented by Directors…

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The end of the supermarket trolley? The future of food retail in the UK

This week, Waitrose’s annual Food and Drink Report (which includes all supermarkets) made headlines when…

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Automation: looking past the myths and misconceptions

All of a sudden, the robots are everywhere. In supermarkets, at stations and airports and…

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The NFL kneels before Trump

Back in January 2016, our annual look at the year ahead identified polarisation as one…

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Too polarised for progress on gun control?

As calm eventually descended in Las Vegas after the massacre during a concert on Sunday…

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The future of personal data after Brexit

The issue of data privacy has made something of a comeback in the last few…

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Political Decision-Making in Business

Writing for the New York Times in February 2000, Donald Trump poured cold water on…

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The Decline of the Degree – Is it worth it?

Much has been written about the decline of the degree in recent years, but how…

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Fantasy Football, Gamification & Proxies for Competence

In an inflammatory article published this week titled “Do your fellow Brits a favour. Stop…

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The future of the Jumbo Meal Deal: Fast Food & Polarisation

Last week, Cambridge University’s Centre for Diet and Research (CEDAR), released a new interactive data…

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Waking up to a new political dawn

It is obvious that we live in extraordinary political times in the UK. On the…

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Employment, Technology and Lifelong Learning – the New Normal?

Having recently discussed different aspects of leisure, (such as what happens when leisure activities become…

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