The Team's Blog
Piece of Cake: Food Consumption and the New Morality
A few weeks ago, while at an MRS training event, I participated in a group…
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Optimism: Consumers find the Silver Linings
At Trajectory, we believe the future gets a bad press. As Paul Flatters described recently,…
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The past is a foreign country: fake nostalgia is as much a threat as fake news
This week, a new study by Demos and Sky Data found that two thirds of…
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Reconciling Privacy & Convenience
With GDPR compliance becoming a reality today, this month’s Trajectory Trends Breakfast explored the concepts…
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Skills for the Future
Many of my contemporaries have kids trying to decide which subjects to take at GCSE…
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Mind the Gap!
Our latest TGF data is full of interesting nuggets – not least our update on…
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Techno-Optimism & Digital Divides
It may not surprise you to learn that in the UK, 90% of adults have…
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The Recession of Confidence
Last week, our annual look at the year ahead revealed a troubling development within the…
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Understanding the New Dichotomy
At Trajectory, we have been examining the prevalence and impact of trends in polarisation and…
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Automation: looking past the myths and misconceptions
All of a sudden, the robots are everywhere. In supermarkets, at stations and airports and…
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Too polarised for progress on gun control?
As calm eventually descended in Las Vegas after the massacre during a concert on Sunday…
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Political Decision-Making in Business
Writing for the New York Times in February 2000, Donald Trump poured cold water on…
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The Decline of the Degree – Is it worth it?
Much has been written about the decline of the degree in recent years, but how…
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Fantasy Football, Gamification & Proxies for Competence
In an inflammatory article published this week titled “Do your fellow Brits a favour. Stop…
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Waking up to a new political dawn
It is obvious that we live in extraordinary political times in the UK. On the…
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Employment, Technology and Lifelong Learning – the New Normal?
Having recently discussed different aspects of leisure, (such as what happens when leisure activities become…
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The Great Get Together – a celebration of national unity
This coming weekend sees the Great Get Together organised by the Jo Cox Foundation –…
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Polarised politics, value signalling and the new rules of branding
At Trajectory, we have always produced an annual ‘trends for the year ahead’ client presentation…
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A radical idea for a radicalised age
These are strange times indeed. Political polarisation is back with a bang as electorates across…
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Why we need to care about care
On Monday the Women and Equalities Commission launched a new inquiry into Fathers and the…
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