Measuring Subjective Well-Being – A Dummies’ Guide

If I had a pound for every time I’ve been asked about the best way…

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Could Brexit bring back food austerity?

In the summer of 1954, the UK celebrated the end of 14 years of rationing. …

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Strictly Come Dancing…In Heterosexual Pairs

The BBC made headlines this week with the news that Strictly Come Dancing will not…

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The Changing Face of Leisure Time

It’s a truth universally acknowledged – at least in the field of time use research…

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The BBC and the Real Democratic Deficit

At the start of this Millennium I was responsible for political research at BBC News…

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Good Facts and Data Tools

It’s been a very tiring and emotional week – Brexit woes, World Cup blues, Trump’s…

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Climate Change and Cappuccinos: Global issues and the things that matter

Talking about the weather is Britain’s favourite social prop, with research in 2010 showing that…

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Piece of Cake: Food Consumption and the New Morality

A few weeks ago, while at an MRS training event, I participated in a group…

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Optimism: Consumers find the Silver Linings

At Trajectory, we believe the future gets a bad press. As Paul Flatters described recently,…

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The past is a foreign country: fake nostalgia is as much a threat as fake news

This week, a new study by Demos and Sky Data found that two thirds of…

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Reconciling Privacy & Convenience

With GDPR compliance becoming a reality today, this month’s Trajectory Trends Breakfast explored the concepts…

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Skills for the Future

Many of my contemporaries have kids trying to decide which subjects to take at GCSE…

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Mind the Gap!

Our latest TGF data is full of interesting nuggets – not least our update on…

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Techno-Optimism & Digital Divides

It may not surprise you to learn that in the UK, 90% of adults have…

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The Recession of Confidence

Last week, our annual look at the year ahead revealed a troubling development within the…

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Understanding the New Dichotomy

At Trajectory, we have been examining the prevalence and impact of trends in polarisation and…

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Automation: looking past the myths and misconceptions

All of a sudden, the robots are everywhere. In supermarkets, at stations and airports and…

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Too polarised for progress on gun control?

As calm eventually descended in Las Vegas after the massacre during a concert on Sunday…

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Political Decision-Making in Business

Writing for the New York Times in February 2000, Donald Trump poured cold water on…

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The Decline of the Degree – Is it worth it?

Much has been written about the decline of the degree in recent years, but how…

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