Stop spreading the news

A recent study has found that nearly half of UK consumers take steps to actively avoid the news. In this report, we ask why that might be the case – are people embracing ignorance, or is limiting the amount of information we consume a logical response to our modern news environment?

In this report we take a deep dive into the facts of news consumption in the UK to assess what’s changing and how. We also look at the macro-trends driving these changes to help us assess where we might be heading next. And finally we’ll look at what implications this has, for organisations, brands and society.

The full report is only available to our Now & Next members, but a sneak preview can be downloaded below. If you’re interested in finding out more, drop us a line at or click here.

About Now & Next

Now & Next is an easy to use, continually updated, online Horizon Scan. It uses the same tools and methodologies that we use at Trajectory to think about the future and answer the biggest questions about change.

The core elements are: a structured approach to thinking about long-term drivers of change, an adapted PEST trends framework, and hot-off-the-press monthly data so we don’t miss anything new.

Every trend, article, presentation and report comes with implications – because understanding what change means is what makes it useful.

Our members use it to develop strategy, find evidence for trends, monitor customer / consumer sentiment and face the future with more certainty.

Everyone has a stake in the future. What’s yours?