As Greene King report record profits, Trajectory trends analysis drives future success

4th Jul, 2014

Greene King have revealed a fourth successive year of record results, with total revenue up 6.9% year on year. But they aren’t resting on their laurels – with long-term strategic planning in place following their investment in consumer trends analysis with Trajectory. More information on that project can be found here.

Our working relationship with Greene King continues in our collaboration on the Greene King Leisure Spend Tracker, a monthly report identifying key trends in consumer leisure spending in the UK.

To find out how Trajectory Trends Analysis can drive your business success please don’t hesitate to get in touch…