Yesterday saw the official opening of the new mobile payments service – Paym – from the Payments Council amid a flurry of high-profile media activity.
Through our partners at Consolidated PR, Trajectory has been working with the Payments Council on the launch report. The report will be published in three chapters across April – culminating with the live launch of the new service.
As well as providing a robust quantitative platform for the report through a nationally representative online survey (including Northern Ireland, Scotland and Wales), we also delivered qualitative insight into consumer thinking around inter-personal lending as well as delivering volumetric analyses in order to effectively size the market across the UK and within individual nations and regions.
Today’s opening chapter was picked up by broadcast media outlets including Bloomberg, BBC Breakfast, BBC Local Radio, BBC Radio 5 Wake Up to Money and Sky News (TV and Radio). Print media coverage included the Daily Mail, Guardian, Independent, Metro, Sun and Telegraph as well as multiple regional titles through the Press Association.
By any standards it’s been a highly successful opening – with the media coverage critical to building consumer awareness and so to driving registrations ahead of the full launch.
For further information about the Paym service from the Payments Council see here.