The September Trajectory Trends Breakfast: Where are we going to live?

3rd Sep, 2015

Where are we going to live?

Thursday 24th September 2015 – 08:30-9:30

Happenstance, 1a Ludgate Hill, London EC4M 7AA

This month’s Trajectory Trends Breakfast will explore the challenges and opportunities created by a very modern issue: that of housing in the UK. The content will focus around the implications of a question central to economic development, social relationships and political policy: in the future, where are we going to live?

Both where and the way we live are huge determinants of consumer behaviour and social attitudes – in the last few decades we have seen the rise of both one-person households (reflecting new life stages both pre and post family) and ‘untraditional’ houses. The emergence of connected technologies as essential consumer services has changed what infrastructure our housing is expected to provide – and developments in the internet of things will continue to modernise the house of the future.

At a bricks and mortar level, sustained population growth over the past 30 years, combined with slowing investment in new builds and developments has created a housing shortage – especially in London and the South East where polarising economic fortunes and job availability drive demand.

While having enough places to live might be one challenge, buildings that meet the needs of those that live in them is another. The UK’s ageing population – 1 in 5 people will be aged over 65 in 2025, and there will be 8m over 80s by the mid 2040s – creates a demand for a particular type of housing that connects this demographic to the services they need. For older people, under-occupation of housing and social isolation are perhaps two sides of the same coin.

Elsewhere on the demographic ladder we can see challenges facing younger people – so called Generation Rent – as they struggle to raise the cash for a first deposit, relying instead on either the rental market or remaining at home with their parents – placing pressure on the budgets of middle-aged households.

These changes in family demographics mean there is growing demand for intergenerational occasions – but the rise of single-person households and ever smaller accommodation means these occasions will increasingly need to take place outside the home, creating huge opportunities for the leisure sector.

As ever, we don’t promise to have all of the answers – or indeed, all of the questions – but we hope you’ll join us for a lively hour of discussion.

To book your place please e-mail Ruairi O’Shea @