The Trajectory Trends Breakfast 28.08.14: Getting under the skin of Generation WHY?

7th Aug, 2014

 Getting under the skin of Generation WHY?

Generating insights amid the hyperbole

Thursday 28th August 2014 – 08.30 – 09.30

Happenstance, 1a Ludgate Hill, London EC4M 7AA

The August 2014 Trajectory Trends Breakfast takes place at a time of great uncertainty for many young people with exam results impacting on immediate plans and long term futures.

And of course there is a collective uncertainty – to match the individual experience – surrounding the prospects for Generation Y in terms of employment, income, property and more. We are living in a time when up to half of 18-34 year olds across Europe are living at home with their parents.

Rarely can a generation have been so discussed. Ten years ago the fascination with this cohort surrounded their Digital Native status – the first generation to grow up with internet connectivity – today it often feels that the digital baton has been passed down to Generation Z while the Millennial Generation has been engulfed by the recession amid a wave of negative socio-economic analyses.

We mentioned above the housing situation for young people in the UK and we will certainly look at the impact on individuals and families of this enforced and extended period of neotony. More broadly we will take a deep look at the socio-economic picture and the prospects for young people today – relative to previous generations.

And there is no doubt that there is an important generational dynamic at play here, whether we consider the wealth held by older people relative to younger people, the 90% decline in people getting married in their 20s, the tripling of fertility among the over 40s and the simple fact that on average women in the UK are the oldest in the world when they have their first baby.

The changing nature of young people’s leisure and recreation is another important subject – not least as it relates to health and well-being, but also in how it impacts on traditional social and entertainment businesses. Is the pub session in terminal decline among the young for example?

Of course the familiar tales of excess and misbehaviour continue to inform the conversation and there is no doubt that there is a polarisation among Generation Y – but this should be recognised as consistent with wider socio-economic trends rather than being exclusive to young people.

Finally we shouldn’t overlook the ethnic and regional dimensions to all of these issues. The view will be very different depending on where you are, and where you are from, in the UK today.

It’s a fascinating subject to explore and we very much hope that you will join us for what is sure to be a stimulating hour of discussion.

To book your place simply mail Michael Brennan @