The Trajectory Trends Breakfast
The UK in 2015: The Year Ahead – Fragility, Hyper-connectivity and Me
Thursday 29th January 2015 – 08.30 – 09.30
Happenstance, 1a Ludgate Hill, London EC4M 7AA
The January 2015 Trajectory Trends Breakfast takes place at the beginning of a year already dominated by the May General Election – and will explore some of the key trends and issues impacting on the UK market.
Over the last three years we have seen our selection of (global) mega-trends continue to mature – including the angry citizen, mobile connectivity, climate change, international migration, culture clashes, polarisation and US energy independence – all taking place during enduring economic difficulties across the globe.
In the 21st century it is vital to appreciate the interaction between these global issues and trends and domestic (socio-economic) dynamics if we truly want to understand the (consumer) climate in any market.
Thus we see positive UK economic news shrouded in continuing and widespread fragility – because of the limited impact on most people’s incomes and security to date, but also because of widespread awareness of and concern about the global economic situation from the Eurozone to China.
In light of the General Election we might argue that the energetic celebration of democracy that the Scottish referendum represented (for many) has already been lost amid the global crisis of elite, establishment or political legitimacy.
Our approach to global issues including migration and climate change is filtered through the lens of financial crisis, public debt, recession, cost-of-living and austerity – fuelling a hardening of public attitudes, a focus on self-preservation and of course the New Morality.
Even the long-term impact and opportunity of the internet and mobile infrastructure for collaboration, communication, productivity and education is increasingly lost sight of amid privacy, security and behavioural concerns at a local, national and international scale.
There’s no doubt that we’re at an exciting but challenging juncture; the issues raised by the financial crisis are unresolved, let alone the ongoing changes to society and consumer behaviours, indeed the priority seems to be a return to business as usual. The wisdom of such an approach might be considered in light of difficulties on the High Street – perhaps exemplified by Tesco in 2014. Yet there are genuinely exciting opportunities and ideas emerging for individuals, communities and brands in this space, and beyond the anxiety and the insecurity a new spirit of autonomy and independence.
It’s a fascinating subject to explore and we very much hope that you will join us for what is sure to be a stimulating hour of discussion.
To book your place simply mail Michael Brennan @ firstname.lastname@example.org