The Trajectory Trends Breakfast 30.04.15: The Future of Leisure in the UK

19th Mar, 2015

Hyper-connectivity and the Future of Leisure in the UK

The trends, opportunities and promises of tomorrow    

Thursday 30th April 2015 – 08.30 – 09.30

Happenstance, 1a Ludgate Hill, London EC4M 7AA

The April 2015 Trajectory Trends Breakfast will explore the future of leisure in the UK – taking the changes wrought by our hyper-connected culture and lifestyles as a key reference point.

Technology is intimately related to our opportunities for leisure (and for paid work). From the estimated 15 hours per day spent by a typical housewife on household chores in the 1950s, to the liberating potential of productive technologies as promised in the 1980s, to the contemporary challenges of an always-on working culture, technology is a force impacting on business, culture, productivity and leisure.

Looking at leisure behaviours today we can see a wide range of trends impacting on the sector including falling alcohol consumption among the young along with the growth of in-home drinking, the growth of out-of-home eating along with the emergence of the domestic Masterchef, falling sports participation alongside the boom in individual health and fitness concerns, the boom in live experiences alongside the growth of digital cultures and activities, and the inter-relationship between localism, authenticity and connectivity.

Different audiences will navigate these trends in different ways with the very understanding of leisure different for different people at different times. How valid is the typical split between work, family and leisure today? How important is The Third Space in this future discussion? Is the Third Space necessarily a physical environment? How can technology transform established leisure activities and spaces – from theme parks to cinemas and sports stadia?

Central to the story is the relationship between active and passive leisure, between creating our own fun and being entertained (traditionally through mass media vehicles), but also between individual and communal experiences and between purposive leisure and recreational leisure.

It’s also important to think about the relationship between leisure and luxury, incorporating the experience economy and conspicuous leisure behaviours, leisure choices being a classic indicator of social status.

Travel, tourism and holidays are an important part of the leisure equation and we will touch on questions around travel in light of climate change and sustainability concerns, how does this relate to the staycation of the future and the role of virtual reality experiences?

It’s a fascinating subject to explore and we very much hope that you can tear yourself away from Candy Crush for long enough to join us for what is sure to be a stimulating hour of discussion.

To book your place simply mail Michael Brennan @ michaelb@trajectorypartnership.com