Trajectory Trends Breakfast 26.09.13 – Health & Wellbeing

6th Aug, 2013

The Trajectory Trends Breakfast

 Health & Well-Being

The Peculiar Paradoxes of Peace and Plenty

Thursday 26th September 2013 – 08.30 – 09.30

Happenstance, 1a Ludgate Hill, London EC4M 7AA

The fourth Trajectory Trends Breakfast will go beyond the latest headlines surrounding personal health and well-being. We will go beyond the plethora of self-monitoring applications on the market, the unrelenting focus on beauty and youth, and of course the latest super berry.

It can reasonably be argued that, for many, life has never been so good. Life expectancy continues to rise, major communicable diseases are at a low-ebb, and less people are dying through major wars and epidemics. At the other end of the spectrum, the UN Millennium Development Goals (under review this month) have seen some significant successes in the drive to provide the most basic levels of sustenance and sanitation for all.

And yet; we have never been so aware of, or concerned about, our health. From the self-monitoring trend, to the rise of obesity, to binge drinking, fatty foods, excess sugar, tobacco smoking and processed food – all are under the microscope and all are under attack from various quarters.

Of course so-called lifestyle diseases are now the number one killers in many markets – and so the debate develops to encapsulate the behaviours of those on low incomes and especially those in receipt of public welfare payments. This critique, as in so many fields, often comes from those most fortunate and as such often takes on a stigmatising or paternalistic tone.

But while there are genuine concerns about rising levels of obesity, sedentary lifestyles, and the illnesses resulting from these factors there are also widespread concerns around mental health -packaged as well-being for our consumerist times – with subjective well-being a particular point of reference for some governments. Equally we often hear that one of the paradoxes of modernity is an explosion of loneliness – this despite ever higher levels of proximity as a result of urbanisation and higher levels of connectivity through information communication technologies.

In many emerging markets we see traditional cultural preferences exacerbated by the emergence of marketisation – with renewed emphasis on beauty and youthfulness including cosmetic surgeries and new treatments (reflecting developments in many advanced markets).

So what are the drivers of these behaviours and debates, what’s the context and how will they develop in the coming years? As ever we don’t claim to have all of the answers, but we can promise an open and wide ranging discussion further to an opening presentation with a range of market data and research.

To book your place simply email Sarah Morris @ sarah@trajectorypartnership.com