Trajectory Trends Breakfast 28.11.13 – Personal Data, Privacy and Security

11th Nov, 2013

The Trajectory Trends Breakfast

Personal Data, Privacy and Security: Big Data and Little Me – Where to Next? 

Thursday 28th November 2013 – 08.30 – 09.30 

Happenstance, 1a Ludgate Hill, London EC4M 7AA

The sixth (and the last for 2013) Trajectory Trends Breakfast will go beyond the latest headlines surrounding the Twitter flotation, facial recognition advertising technologies and the activities of the NSA and GCHQ to explore what is really happening to the concept of privacy, what tracking technologies mean for individuals and the opportunities in the nascent personal data market.

At one end of the scale we have already seen legislation passed in California (the Eraser Button Law) allowing minors to permanently delete the type of social media material that could be a serious barrier to their future lives – similar moves are afoot in the EU. While that will do little to mitigate wider concerns articulated by the likes of Jaron Lanier it does address the first wave of issues regarding the impact of young people’s indiscretions. In fact research shows that the (assumed) generational divide on these issues is less clear-cut than many assume.

The EU has of course been in the vanguard of moves to regulate commercial intrusions into our privacy through do not track initiatives and similar – with companies like Microsoft and Mozilla quick to position themselves in the do not track camp (now supported by Twitter). In the UK Tesco earned praise and opprobrium in equal measure with the development of the Tesco Club Card in partnership with DunnHumby. Wal-Mart (in association with Facebook and including their mutual Shopycat application) has since moved the game significantly forward with their Social Genome project. And while it’s something of a truism of the digital age – if you aren’t paying for the product then you are the product – with the stock market flotation of both Facebook and Twitter (and of course Google before them) this has become ever more widely understood by global audiences. As such what is the potential for a personal data management market becoming established and what is the likely value for consumers and the impact on brands and business? The World Economic Forum has taken a lead on these issues since the launch of the Rethinking Personal Data initiative.

So, what does privacy mean today, does this represent a new era for Corporate Responsibility and can brands add value for consumers while retaining trust and confidence in their techniques? As ever we don’t claim to have all of the answers – and possibly not all of the questions – but we look forward to a lively debate following an initial presentation with a range of market data and research.

To book your place simply email Sarah Morris @ sarah@trajectorypartnership.com