Trajectory Trends Breakfast 29.05.14 – Little England and the Global Economy

6th May, 2014

Little England and the Global Economy

Today’s electoral narratives and tomorrow’s UK

Thursday 29th May 2014 – 08.30 – 09.30

The Happenstance, 1a Ludgate Hill, London EC4M 7AA

The fifth Trajectory Trends Breakfast of 2014 follows the results of the European and local elections scheduled for May 22nd. While we can’t predict the outcome at this stage we do now have a very clear idea of the campaigning approach adopted by the major parties.

These elections are only one of a series of important popular votes on the horizon with the Scottish Independence referendum due in September 2014, the General Election in twelve months’ time, and the prospect of an ‘in/out’ referendum on EU membership in 2017.

As things stand we in the UK are suffering from an absence of positive vision with the emphasis on inter-party blame games (economy, benefits, housing, immigration), deserving or undeserving welfare recipients, anti-establishment populism (banking and executive pay) and a distinct lack of humanity (Christian or otherwise) in relation to the extremes of economic migration let alone the free movement of labour within Europe.

Indeed the latest political polling suggests that immigration and Europe are front of mind for many voters in the forthcoming elections – which would make it one of the rare occasions where the economy is not the dominant issue (for many).

So, how can we explain this climate within the UK, how does it compare internationally and what are the implications for the UK in the future?

Across Europe similar dynamics can be seen with the rise of right-wing populist parties from Greece to France. In Germany we have seen Angela Merkel inflame European opinion with her concessions on retirement age reform. More broadly, across the BRIC markets, we see popular discontent and resentment against the establishment expressed in different ways –while the Middle East and North Africa is still working through the ramifications of the uprisings that began in late 2010.

So, how seriously should we take these UK electoral narratives, what implications are there for UK and international businesses, and how might brands best respond?

It’s a fascinating subject to explore and we very much hope that you will join us for what is sure to be a stimulating hour of discussion. As ever we don’t claim to have all of the answers, perhaps not even all of the questions but we look forward to sharing our thoughts and joining the debate.

To book your place simply email Michael Brennan @