The Trajectory Trends Breakfast
Growing Pains and Harbingers of Change
A fresh look at the future of travel
Thursday 29th August 2013 – 08.30 – 09.30
Happenstance, 1a Ludgate Hill, London EC4M 7AA
The third Trajectory trends breakfast will go beyond the headlines dominating much of the business and consumer media – especially as they relate to airport capacity, the continued difficulties surrounding the Boeing 787 Dreamliner and a series of recent rail crashes. In the USA the travel narrative is somewhat different with the agenda dominated by airline consolidation – with related fears over fewer planes and higher fares.
But while mature markets grapple with these and similar issues, it’s fair to say that much of the interest in the future of travel surrounds the growth of the Consumer Class in emerging markets – and especially China. How will travel and tourism behaviours develop in these markets; what are the implications for our domestic economies and infrastructure; where are the challenges and what are the opportunities?
At Trajectory we have a strong record of working with travel and tourism clients, with our very first such client being the UN World Tourism Organisation, who commissioned us to forecast global travel volumes to 2030. This briefing will draw upon those findings as the basis for our discussion, complemented by our own Global Foresight data and wider industry research.
We see the travel and tourism sectors as leading indicators of changing consumer behaviours, pioneering innovation in product development and service delivery since the very earliest days of travel. Today we might point to the use of new communications technologies and the transformation of the airport experience. The socialisation of the travel experience is well-established and has only been enhanced by mobile connectivity, enhanced personalisation, and increasing automation.
But how sustainable is the industry and how important is sustainability to the industry? Already the increasing price of fuel is concentrating minds and disrupting business models. Much of the interest in the Boeing 787 has been driven by the promise of vastly increased fuel efficiency, but is there an airborne Tesla on the horizon?
What of consumers and environmental consciousness? Could increasing environmental awareness prove to be a barrier to international passenger growth, and, if so, what are the likely alternatives; domestic rather than international travel, train rather than plane, short rather than long haul, virtual rather than physical travel?
We will of course look at the future of travel and tourism through the prism of our Global Foresight trends framework, identifying those trends that are most relevant to the travel experience.
As ever, we don’t promise to have all of the answers or indeed all of the questions but we can promise an open, honest and wide-ranging discussion of the issues together with an opening presentation offering a range of data and research from different markets.
To book your place simply email Sarah Morris @ email@example.com