Trajectory Trends Breakfast 30.10.2014 – Connected Intelligence

10th Oct, 2014

Anticipating the Age of Connected Intelligence – What does it mean for humanity and society?

Thursday 30th October 2014 – 08.30 – 09.30

Happenstance, 1a Ludgate Hill, London EC4M 7AA

The October 2014 Trajectory Trends Breakfast takes place at a time of increasing interest in the future development of the internet – especially the impact of the emerging nexus of big data analytics, the internet of things and  personal mobile devices.

With data security and personal privacy concerns a central part of the discussion, the time is right to explore what is coming next and to think about the implications for individuals, society, business and brands. Only last week Sir Tim Berners Lee was questioning the concentrated corporate ownership of personal data and warning of dangers ahead.

The age of connected intelligence is predicated on the growth of the internet-of-things, also referred to as the internet-of-everything. As the latter label suggests the vision is for a totally interconnected world where every device can sense their environment, process data and act accordingly (autonomously), and communicate with other devices.

You’ll be familiar with consumer scenarios from the connected home to the driverless car, but are perhaps less familiar with the industrial applications. The latter explains why forecasts suggest there’ll be anything up to 75 billion connected objects in the near future, in fact Cisco estimated last year that connected objects already outnumbered the people on the planet.

Today we’re seeing significant developments in location based technologies, but marketers remain cautious – largely due to concerns over the consumer response. Yet the time may be near when the idea of a retailer sending an unsolicited and impersonal message to your mobile device – perhaps during a rain storm to let you know that they have a flash umbrella sale on – will seem quaint and perhaps even charming in its naivety.

The consumer implications are fascinating, especially when twinned with ever greater personalisation. What does it all mean for consumer decision making and especially for new or challenger brands?

Yet the breadth of the subject demands that we extend the discussion beyond the consumer scenario and question some of the assumptions behind the various visions – including the primacy of the crowd over the individual and the role of the state in this new world.

It’s a fascinating subject to explore and we very much hope that you will join us for what is sure to be a stimulating hour of discussion.

To book your place simply mail Michael Brennan @ michaelb@trajectorypartnership.com