Whatever happened to the BRICs?

Thursday 28th April 2016 – 08:30-09:30

The Happenstance, 1a Ludgate Hill, London EC4M 7AA

Our fourth Trends Breakfast of 2016 will continue our theme of fragmentation and take a fresh look at an old acronym, asking what happened to the BRICs?

It has been 15 years since Goldman Sachs economist Jim O’Neill first coined the acronym that would become shorthand for the drivers of global economic growth, and in that time the nations concerned – Brazil, Russia, India and China (joined by South Africa in 2010) – have become even less alike than they were in 2001.

What united them at the time was their remarkable growth prospects, and recent economic, political and social turmoil has seen them pursue very different trajectories – with greater divergence likely in the near future.

This breakfast will go beyond a simple look at economic forecasts and into the characteristics of these nations and their consumers that are often overlooked – the cultural, demographic and social drivers. Trends in these areas are as critical for businesses and brands to understand as the macroeconomic picture, yet frequently play second fiddle to economic forecasts. They also tell us why these nations have diverged the way that they have.

Hugely relevant in this discussion are the implications for businesses and organisations closer to home, global economic prospects and the future drivers of global growth. With recent headlines dominated by warnings of global threats, of Brexit, and Tata Steel, the importance of emerging economies is greater than ever.

We don’t aim to have all the answers, or even all of the questions, but we do hope you’ll join us for what is sure to be a fascinating hour of discussion. Please email Isabelle (isabelle@trajectorypartnership.com) to reserve your place for free now.