The World in 2017

Coping with complexity in a world that craves simplicity

Thursday 26th January 2017 – 08:30-09:30

Happenstance, 1a Ludgate Hill, London EC4M 7AA

The world asked some big questions in 2016 and got some simple answers. But simplicity isn’t always the right answer, especially if it is masking greater complexity, fragmentation and polarisation than ever before.

An intractable relationship with a constantly changing European political and economic union? No thanks, we’ll go it alone. An establishment Presidential candidate who prepares for debates and struggles to find easy solutions to national problems? No thanks, we’ll have the guy who’ll build a wall and lots of factories. Meanwhile, as global humanitarian crises reach new extents, many in advanced economies turn inwards in a perfect example of the New Morality trend first observed by Trajectory in 2013.

This demand for simple answers will be a dominant lens through which 2017 will be viewed, going beyond politics and stretching to multiple aspects of consumers lives and social values. Consumers have long valued simplicity in products and services: 2017 marks the 10th anniversary of the iPhone, which revolutionised handsets by simplifying the interface.

Join us for our annual look at the year ahead, and go beyond the superficial simplicity to uncover the challenges, threats and opportunities that 2017 has in store.

Our Trends Breakfasts have been running for over three years, and each month sees a different topic discussed and debated over coffee and croissants. Taking place in the private room of a popular city location, an array of figures from different industries hear our thoughts on the chosen topic, which often draws on latest findings from our global attitudes and values survey, Trajectory Global Foresight.

Please email Isabelle (isabelle@trajectorypartnership.com) to reserve your place for free and join us for breakfast!