Admap – 10 Global Trends in Alcohol

5th Nov, 2013

Trajectory are delighted to feature in this month’s edition of Admap, where our Executive Director Michael Brennan has outlined 10 global alcohol trends to watch. The trends include a fresh take on established drivers of consumer behaviour – such as health and wellbeing and inconspicuous consumption – and also a look at issues within the drinks market, such as new flavours and independent spirits.

Our article is available to download here (click 10 global alcohol trends)  – or you can follow the link to subscribe to the full issue of Admap.

Admap site: http://www.warc.com/Topics/AdmapNovember2013.topic