Marketing Week

7th Oct, 2013

Mothercare Debuts Mobile App (13th December 2012) Ronan Shields

In December 2012 Trajectory was commissioned by Mischief PR to undertake consumer research into parental and specifically mothers’ use of and attitudes toward mobile communications. This was designed to coincide with the launch of a new Mothercare Mobile Application as reported.

http://www.marketingweek.co.uk/news/mothercare-debuts-mobile-app/4005132.article