Metro

7th Oct, 2013

Christmas and Santa are coming and so is the Slow Toys Movement (29th October 2012)

In 2012 Trajectory were commissioned by Unity PR to work with their client GSK to support the launch of the (sugar-free) Ribena Plus brand extension. The project focused on attitudes towards children’s play and integrated primary consumer research with expert interviews and analysis. The final report – The Ribena Play Report  – was published in three chapters with this final chapter attracting a great deal of interest…..

http://metro.co.uk/2012/10/29/christmas-and-santa-are-coming-and-so-is-the-slow-toys-movement-609475/