The London Evening Standard
7th Oct, 2013Forget buying must-have toys; give the kids a box for Christmas (30th October 2012) Anna Davis
In 2012 Trajectory were commissioned by Unity PR to work with their client GSK to support the launch of the (sugar-free) Ribena Plus brand extension. The project focused on attitudes towards children’s play and integrated primary consumer research with expert interviews and analysis. The final report – The Ribena Play Report –was published in three chapters with this final chapter attracting a great deal of interest…..
