The London Evening Standard

7th Oct, 2013

Forget buying must-have toys; give the kids a box for Christmas (30th October 2012) Anna Davis

In 2012 Trajectory were commissioned by Unity PR to work with their client GSK to support the launch of the (sugar-free) Ribena Plus brand extension. The project focused on attitudes towards children’s play and integrated primary consumer research with expert interviews and analysis. The final report – The Ribena Play Report  –was published in three chapters with this final chapter attracting a great deal of interest…..

http://www.standard.co.uk/news/health/forget-buying-musthave-toys-give-the-kids-a-box-for-christmas-8252929.html