WARC, January 2014 – The UK in 2014: Marketing to the post-recessionary consumer

7th Jan, 2014

Trajectory are delighted to see the first of a series of exclusive articles written for WARC.

This article, written by Trajectory’s Executive Director Michael Brennan, focuses on the  psychology of the UK consumer post-recession – and what the gap between an improvement in national economic trends and the stagnation of household finances will mean for brands.

The article can be downloaded from our reports section, here.