This report, prepared by Trajectory for HSBC Commercial Bank, looks at the future of consumer demand and how factors such as ageing populations and access to technology will shape future consumption across the globe.

Highlights include a focus on businesses needing to change the way they market to female consumers as well preferences across different generations, with each presenting its own particularities. A look at developed and emerging markets also shows that consumer spending power is shifting eastwards, as emerging economies across the globe experience considerable growth in the next few years.

The research includes analysis of Trajectory’s own Global Foresight survey in 20 countries worldwide, and more than 20 expert interviews with academics, researchers and business leaders.