Published in early 2011, this project, incorporating primary research and consumer segmentation, continued our analysis of the consumer experience of the recession.
Commissioned by RAPP, this report sought to understand the types of opportunities present to businesses by austerity, and what this would mean for their brands and marketing. If individuals believe that their spending will be negatively impacted, will they simply reduce their spending proportionately, or will new forms of spending emerge as others disappear completely?
RAPP packaged our project into a range of outputs including video and used the research as the centrepiece for client seminars.