This report, prepared by Trajectory for O2, explores the rise of mobile since the launch of the first mobile networks in 1985. In that time the mobile has gone from a luxury device to an item essential for modern living – and in doing so, created a connected society that continues to transform our lives.
It’s impossible to overstate the impact that these technological developments have had on society as a whole; this report examines the impact of mobile communications on the way we manage our lives, the way we pay for goods and services, the way we connect with third parties, the way we relate to our personal networks and our environment, the way we discover and learn, and the way we play, socialise and work.
Through primary qualitative and quantitative research, this report identifies the growth of the role of mobile on these aspects of our lives