Consumers around the world made an unprecedented amount of journeys in 2016. But as technology allows more people to connect with others and virtual reality allows us to experience a Caribbean beach without leaving the house, we looked at how this demand will continue. As travel becomes more affordable and more comfortable for millions worldwide, and with Virgin announcing investment in a new era of supersonic passenger flights, the furthest corners of the world may once again slide closer.
However, the prevailing climate of fragmentation, global uncertainty and a renewed focus on international borders may see consumers choosing safer havens – or staying at home completely. This presentation addresses how travel extends far beyond international tourism and into our everyday lives.