Article | Brands: This Year’s Model

Published on 29th Aug, 2023

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Article | Brands: Light and Shade (and Beer)

Published on 19th Jul, 2023

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Article | Avoiding ‘better yesterdays’: the trap of nostalgia

Published on 20th Jun, 2023

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Article | The Curious Appeal of Free Money

Published on 14th Jun, 2023

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Article | Brands and Change: Blowing in the Wind

Published on 10th May, 2023

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Article | Brands and Pessimism: Hope for Tomorrow?

Published on 16th Mar, 2023

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Article | Brands and Age: Life Begins at 50?

Published on 23rd Feb, 2023

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Article | Brands and Technology: Voiceover?

Published on 11th Jan, 2023

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Article | Brands and Fashion: Dress for Success

Published on 15th Dec, 2022

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Second Hand Cars: A Nice Little Earner

Published on 17th Oct, 2022

Each month I’m looking at how trends manifest themselves in the real world. The Road…

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Article | Second Hand Cars: A Nice Little Earner

Published on 17th Oct, 2022

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Article | `The Line`: A House Built on Sand

Published on 10th Aug, 2022

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`The Line`: A House Built on Sand

Published on 10th Aug, 2022

Each month I’m looking at how brands – or countries – respond to consumer trends….

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Article | Spending Expectations: A Gendered Story

Published on 4th Aug, 2022

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Trends Briefing | Political Brands: what next?

Published on 3rd Nov, 2021

Webinar | What next for Political Brands? Trends Briefing: 28th October 2021 | 9am-10am |…

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Article | Brands: Coca-Cola vs. Cristiano Ronaldo

Published on 21st Jun, 2021

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Brands: Coca-Cola vs. Cristiano Ronaldo

Published on 21st Jun, 2021

With professional sports comes advertising. That seems to be the written rule – though to…

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Article | Amazon – or How to Start (and then lose) a Twitter Fight

Published on 22nd Apr, 2021

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Article | Big Tech and Politics: Uncomfortable Bedfellows?

Published on 1st Feb, 2021

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Article | Unlocking mental availability: How to grow in the spirits category during and post downturn

Published on 18th Jun, 2020

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