Brands: This Year’s Model

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Brands: Light and Shade (and Beer)

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Avoiding ‘better yesterdays’: the trap of nostalgia

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The Curious Appeal of Free Money

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Brands and Change: Blowing in the Wind

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Brands and Pessimism: Hope for Tomorrow?

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Brands and Age: Life Begins at 50?

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Brands and Technology: Voiceover?

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Brands and Fashion: Dress for Success

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Second Hand Cars: A Nice Little Earner

Each month I’m looking at how trends manifest themselves in the real world. The Road…

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Second Hand Cars: A Nice Little Earner

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`The Line`: A House Built on Sand

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`The Line`: A House Built on Sand

Each month I’m looking at how brands – or countries – respond to consumer trends….

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Spending Expectations: A Gendered Story

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Trends Briefing | Political Brands: what next?

Webinar | What next for Political Brands? Trends Briefing: 28th October 2021 | 9am-10am |…

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Brands: Coca-Cola vs. Cristiano Ronaldo

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Brands: Coca-Cola vs. Cristiano Ronaldo

With professional sports comes advertising. That seems to be the written rule – though to…

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Amazon – or How to Start (and then lose) a Twitter Fight

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Big Tech and Politics: Uncomfortable Bedfellows?

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Unlocking mental availability: How to grow in the spirits category during and post downturn

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