The Team's Blog
Signs of Economic Recovery for the UK
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Reasons to be Optimistic
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The Cost of Living is Dominating Everything
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The Return of the Gender Optimism Gap
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Resilience Amidst a Bleak Outlook
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From Fragmentation to Unity and Back Again
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Winter is coming: the changing consumer mood
Autumn has arrived, bringing with it colder days, darker evenings and – less predictably –…
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Winter is coming: the changing consumer mood
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Trends Briefing: The Next Six Months
Webinar | The Next Six Months Trends Briefing: 28th October 2021 | 9am-10am | Register…
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Covid Attitudes: How do consumers view the pandemic in July?
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Covid Attitudes: what do consumers think about the virus, the lockdown, and the next steps?
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Optimism and Saving: A Polarising Relationship
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Coronavirus, Millennials, and the Limits of Shared Experience
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Coronavirus, Millennials, and the Limits of Shared Experience
At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…
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Damaged Goods: Going beyond Consumer Confidence
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Damaged Goods: Going beyond Consumer Confidence
We need a new way of looking at consumer confidence. Despite its widespread use as…
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Why no-one is talking about the economy in this election
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Why no-one is talking about the economy in this election
Consumer confidence is perilously low in the UK. Consumers expect 2020 to a be rough…
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The Role of Trust in Defining our Outlook on Life
Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…
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The Role of Trust in Defining our Outlook on Life
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