Resilience Amidst a Bleak Outlook

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From Fragmentation to Unity and Back Again

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Winter is coming: the changing consumer mood

Autumn has arrived, bringing with it colder days, darker evenings and – less predictably –…

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Winter is coming: the changing consumer mood

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Trends Briefing: The Next Six Months

Webinar | The Next Six Months Trends Briefing: 28th October 2021 | 9am-10am | Register…

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Covid Attitudes: How do consumers view the pandemic in July?

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Covid Attitudes: what do consumers think about the virus, the lockdown, and the next steps?

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Optimism and Saving: A Polarising Relationship

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Coronavirus, Millennials, and the Limits of Shared Experience

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Coronavirus, Millennials, and the Limits of Shared Experience

At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…

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Damaged Goods: Going beyond Consumer Confidence

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Damaged Goods: Going beyond Consumer Confidence

We need a new way of looking at consumer confidence. Despite its widespread use as…

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Why no-one is talking about the economy in this election

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Why no-one is talking about the economy in this election

Consumer confidence is perilously low in the UK. Consumers expect 2020 to a be rough…

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The Role of Trust in Defining our Outlook on Life

Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…

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The Role of Trust in Defining our Outlook on Life

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Thriving and Surviving Recessionary Attitudes: The Rise and Rise of Discretionary Thrift

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The Gender Optimism Gap

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The Gender Optimism Gap

The first nine months of The Optimism Index have thrown up some interesting findings, but…

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Let’s talk about debt, maybe

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