Article | A Polarised Economic Recovery

Published on 31st Jul, 2023

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Article | Signs of Economic Recovery for the UK

Published on 23rd Mar, 2023

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Article | Reasons to be Optimistic

Published on 14th Feb, 2023

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Article | The Cost of Living is Dominating Everything

Published on 21st Mar, 2022

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Article | The Return of the Gender Optimism Gap

Published on 3rd Feb, 2022

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Article | Resilience Amidst a Bleak Outlook

Published on 21st Jan, 2022

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Article | From Fragmentation to Unity and Back Again

Published on 2nd Nov, 2021

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Winter is coming: the changing consumer mood

Published on 1st Nov, 2021

Autumn has arrived, bringing with it colder days, darker evenings and – less predictably –…

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Article | Winter is coming: the changing consumer mood

Published on 28th Oct, 2021

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Trends Briefing: The Next Six Months

Published on 7th Oct, 2021

Webinar | The Next Six Months Trends Briefing: 28th October 2021 | 9am-10am | Register…

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Article | Covid Attitudes: How do consumers view the pandemic in July?

Published on 17th Jul, 2020

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Article | Covid Attitudes: what do consumers think about the virus, the lockdown, and the next steps?

Published on 19th Jun, 2020

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Article | Optimism and Saving: A Polarising Relationship

Published on 29th May, 2020

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Article | Coronavirus, Millennials, and the Limits of Shared Experience

Published on 24th Apr, 2020

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Coronavirus, Millennials, and the Limits of Shared Experience

Published on 24th Apr, 2020

At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…

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Article | Damaged Goods: Going beyond Consumer Confidence

Published on 12th Feb, 2020

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Damaged Goods: Going beyond Consumer Confidence

Published on 11th Feb, 2020

We need a new way of looking at consumer confidence. Despite its widespread use as…

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Article | Why no-one is talking about the economy in this election

Published on 3rd Dec, 2019

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Why no-one is talking about the economy in this election

Published on 3rd Dec, 2019

Consumer confidence is perilously low in the UK. Consumers expect 2020 to a be rough…

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The Role of Trust in Defining our Outlook on Life

Published on 26th Sep, 2019

Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…

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