How Not to be a Political Brand

Brands are getting political again. This is nothing new. Brands themselves welcomed and led the…

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How Not to be a Political Brand

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Second Hand Cars: A Nice Little Earner

Each month I’m looking at how trends manifest themselves in the real world. The Road…

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Second Hand Cars: A Nice Little Earner

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Inflated Hopes: Spending in a Crisis

Recent forecasts have suggested that inflation could reach 18% next year (Citi) and that household…

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Inflated Hopes: Spending in a Crisis

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The `Hidden` Impacts of a Cost of Living Crisis

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Roe-ing Backwards: Trust in America

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What’s driving low optimism?

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Better Together: Why We’re Less Divided

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Wellbeing is in Decline. Why?

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The Benefits and Struggles of Hybrid-Working

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A Tale of Two Londons: Optimism in the Capital

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Trends Briefing | Shades of Green

Shades of Green Trends Briefing: 26th May 2022 | 9am-10am | Register here Climate change…

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Trends Briefing | A Cost of Living Crisis

A Cost of Living Crisis Trends Briefing: 28th April 2022 | 9am-10am | Register here…

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Guilt Offsetting and Carbon Footprints

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Quantum Computing: The Next Big Thing?

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Quantum Computing: The Next Big Thing?

Quantum computing isn’t an idea that gets the same attention as artificial intelligence or automation,…

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In The Air Tonight, Tomorrow, Forever

Over the course of the pandemic, almost all of us have learnt something about respiratory…

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In The Air Tonight, Tomorrow, Forever

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