The Future of Covid-19 is Tradeoffs, lots of Tradeoffs

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Covid Attitudes: what do consumers think about the virus, the lockdown, and the next steps?

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Unlocking mental availability: How to grow in the spirits category during and post downturn

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Unlocking mental availability: How to grow in the spirits category during and post downturn

What marketing science tells us about how to really grow brands Many marketers have been…

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White Gold, Green Gold, and the Changing Nature of CSR

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Pubs Have Rebounded, but its Food Propping up the Bar

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Memo to the Marketing Director : Why older people do not spend as they should (and what might be done about it)

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How we spend now…and what it says about how we will spend in the future

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Could Brexit bring back food austerity?

In the summer of 1954, the UK celebrated the end of 14 years of rationing. …

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Optimism: Consumers find the Silver Linings

At Trajectory, we believe the future gets a bad press. As Paul Flatters described recently,…

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Optimism: Consumers find the Silver Linings

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The future of the Jumbo Meal Deal: Fast Food & Polarisation

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