The Team's Blog
The Commercial Future of Cannabis
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The Ever Given and the Suez Canal: Yet More Evidence for the Importance of Resilience
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Trends Briefing: Saving the Nation – Will ‘accidental savers’ drive demand in post lockdown Britain?
Webinar Saving the Nation – Will ‘accidental savers’ drive demand in post lockdown Britain? Trends…
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Who’s in the Fourth Place?
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Where after Veganuary? The future of plant based food
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24 Hour Shopping and the Opportunity for Retailers
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Your friendly local, omnichannel, bookshop
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The Pandemic and Higher Education: Ramifications Beyond the Sector?
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Christmas Comes Early: Seasonal Shifts During A Global Pandemic
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Christmas (Dinner) is Cancelled? Supply and Demand Shocks in the Festive Period
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The Future of Covid-19 is Tradeoffs, lots of Tradeoffs
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Covid Attitudes: what do consumers think about the virus, the lockdown, and the next steps?
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Unlocking mental availability: How to grow in the spirits category during and post downturn
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Unlocking mental availability: How to grow in the spirits category during and post downturn
What marketing science tells us about how to really grow brands Many marketers have been…
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White Gold, Green Gold, and the Changing Nature of CSR
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Pubs Have Rebounded, but its Food Propping up the Bar
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Memo to the Marketing Director : Why older people do not spend as they should (and what might be done about it)
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How we spend now…and what it says about how we will spend in the future
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Could Brexit bring back food austerity?
In the summer of 1954, the UK celebrated the end of 14 years of rationing. …
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Optimism: Consumers find the Silver Linings
At Trajectory, we believe the future gets a bad press. As Paul Flatters described recently,…
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