Coca-Cola vs. Cristiano Ronaldo: The Changing Relationship Between Brands and Sports

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After the Super League: Legacy Fans go Global

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The Global Tension at the Heart of The Super League

Late on Sunday afternoon the world of football was thrown into chaos by the news…

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The Global Tension at the Heart of The Super League

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Fantasy Football, Gamification & Proxies for Competence

In an inflammatory article published this week titled “Do your fellow Brits a favour. Stop…

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