How Not to be a Political Brand

Published on 11th Nov, 2022

Brands are getting political again. This is nothing new. Brands themselves welcomed and led the…

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Article | How Not to be a Political Brand

Published on 11th Nov, 2022

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Article | Brands: Coca-Cola vs. Cristiano Ronaldo

Published on 21st Jun, 2021

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Brands: Coca-Cola vs. Cristiano Ronaldo

Published on 21st Jun, 2021

With professional sports comes advertising. That seems to be the written rule – though to…

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Article | After the Super League: Legacy Fans go Global

Published on 28th Apr, 2021

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Global Tensions: The Heart of The Super League

Published on 20th Apr, 2021

Late on Sunday afternoon the world of football was thrown into chaos by the news…

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Article | The Global Tension at the Heart of The Super League

Published on 20th Apr, 2021

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Fantasy Football, Gamification & Proxies for Competence

Published on 4th Aug, 2017

In an inflammatory article published this week titled “Do your fellow Brits a favour. Stop…

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