NEWS & VIEWS
The Team's Blog
How Not to be a Political Brand
Brands are getting political again. This is nothing new. Brands themselves welcomed and led the…
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How Not to be a Political Brand
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Brands: Coca-Cola vs. Cristiano Ronaldo
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Brands: Coca-Cola vs. Cristiano Ronaldo
With professional sports comes advertising. That seems to be the written rule – though to…
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After the Super League: Legacy Fans go Global
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Global Tensions: The Heart of The Super League
Late on Sunday afternoon the world of football was thrown into chaos by the news…
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The Global Tension at the Heart of The Super League
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Fantasy Football, Gamification & Proxies for Competence
In an inflammatory article published this week titled “Do your fellow Brits a favour. Stop…
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