Article | In defence of generational analysis

Published on 7th Jul, 2023

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In defence of generational analysis

Published on 7th Jul, 2023

Does the King like Orangina? Seems like a silly question. Does it matter, except to…

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Trends Briefing: Intergenerational Conflict

Published on 10th Nov, 2020

Webinar: Intergenerational Conflict Trends Briefing: 26th November| 9am-10am | Register here Intergenerational conflict elicits images…

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Article | Where Will the Demand for Travel Return From?

Published on 7th Aug, 2020

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Article | Coronavirus, Millennials, and the Limits of Shared Experience

Published on 24th Apr, 2020

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Coronavirus, Millennials, and the Limits of Shared Experience

Published on 24th Apr, 2020

At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…

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Article | Sobriety is Better than Sex: The Interplay of Economics, Health and Play

Published on 10th Sep, 2019

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Sobriety is Better than Sex: The Interplay of Economics, Health and Play

Published on 10th Sep, 2019

Our first question here is as follows. Imagine the global economy jolts itself out of…

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Article | Memo to the Marketing Director : Why older people do not spend as they should (and what might be done about it)

Published on 27th Aug, 2019

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Article | Environmental Issues: An Opportunity to Consolidate Relationships with Younger Consumers

Published on 23rd Jul, 2019

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Article | Ambivalent identity: a Difficult Question for Consumers and Brands

Published on 9th Jul, 2019

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The Quantum Generation

Published on 29th Mar, 2019

This month, our trends breakfast featured an exploration of Generation Z, asking “What’s next for…

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Article | The Quantum Generation

Published on 29th Mar, 2019

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Article | There’s no such thing as ‘A Millennial’: understanding the lack of a shared generational experience for young adults

Published on 12th Oct, 2018

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Article | Digital Divides and Decreasing Margins

Published on 6th Jul, 2018

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