The Team's Blog
Trends Briefing: Intergenerational Conflict
Webinar: Intergenerational Conflict Trends Briefing: 26th November| 9am-10am | Register here Intergenerational conflict elicits images…
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Where Will the Demand for Travel Return From?
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Coronavirus, Millennials, and the Limits of Shared Experience
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Coronavirus, Millennials, and the Limits of Shared Experience
At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…
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Sobriety is Better than Sex: The Interplay of Economics, Health and Play
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Sobriety is Better than Sex: The Interplay of Economics, Health and Play
Our first question here is as follows. Imagine the global economy jolts itself out of…
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Memo to the Marketing Director : Why older people do not spend as they should (and what might be done about it)
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Environmental Issues: An Opportunity to Consolidate Relationships with Younger Consumers
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Ambivalent identity: a Difficult Question for Consumers and Brands
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The Quantum Generation
This month, our trends breakfast featured an exploration of Generation Z, asking “What’s next for…
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The Quantum Generation
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There’s no such thing as ‘A Millennial’: understanding the lack of a shared generational experience for young adults
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Digital Divides and Decreasing Margins
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