A Year in Optimism

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A Year in Optimism

So this is Christmas, and what have you done? Another year over, a new one…

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The Role of Trust in Defining our Outlook on Life

Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…

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The Role of Trust in Defining our Outlook on Life

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Life is Better Than Before – Why Don’t We All Agree?

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The Myth of National Nostalgia

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“It looks like it has come out of the 1950s”: Tesco find the sweet-spot of recession and nostalgia

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The past is a foreign country: fake nostalgia is as much a threat as fake news

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The past is a foreign country: fake nostalgia is as much a threat as fake news

This week, a new study by Demos and Sky Data found that two thirds of…

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