Article | A New Era of Optimism

Published on 6th Mar, 2024

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Article | How Brands are Turning to Nostalgia

Published on 9th Oct, 2023

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Article | Avoiding ‘better yesterdays’: the trap of nostalgia

Published on 20th Jun, 2023

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Trends Briefing: The Impact of Nostalgia

Published on 10th May, 2023

Trends Briefing: The Impact of Nostalgia Thursday 25th May 2023 0900-1000 Register here The past…

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Article | What’s driving low optimism?

Published on 15th Jul, 2022

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Article | Better and Better or Worse and Worse?

Published on 25th Mar, 2022

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Article | The Cost of Living is Dominating Everything

Published on 21st Mar, 2022

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Article | Lockdown Nostalgia: Rose-Tinted Lenses?

Published on 16th Sep, 2021

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Article | A Year in Optimism

Published on 20th Dec, 2019

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A Year in Optimism

Published on 20th Dec, 2019

So this is Christmas, and what have you done? Another year over, a new one…

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The Role of Trust in Defining our Outlook on Life

Published on 26th Sep, 2019

Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…

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Article | The Role of Trust in Defining our Outlook on Life

Published on 26th Sep, 2019

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Article | Life is Better Than Before – Why Don’t We All Agree?

Published on 27th Feb, 2019

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Article | The Myth of National Nostalgia

Published on 6th Nov, 2018

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Article | “It looks like it has come out of the 1950s”: Tesco find the sweet-spot of recession and nostalgia

Published on 19th Sep, 2018

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Article | The past is a foreign country: fake nostalgia is as much a threat as fake news

Published on 1st Jun, 2018

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The past is a foreign country: fake nostalgia is as much a threat as fake news

Published on 1st Jun, 2018

This week, a new study by Demos and Sky Data found that two thirds of…

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