The Team's Blog
Avoiding ‘better yesterdays’: the trap of nostalgia
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Trends Briefing: Affording Leisure
Trends Briefing: Affording Leisure Is the play society under threat? Thursday 29th June 2023 0900-1000…
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Trends Briefing: The Impact of Nostalgia
Trends Briefing: The Impact of Nostalgia Thursday 25th May 2023 0900-1000 Register here The past…
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Brands and Pessimism: Hope for Tomorrow?
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Reasons to be Optimistic
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The World in 2023 – The Return of Optimism
Trends Briefing: The World in 2023 The Return of Optimism January 26th 2023 0900-1000 Register…
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The London Effect: Fragmentation
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Are men the most optimistic gender?
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Inflated Hopes: Spending in a Crisis
Recent forecasts have suggested that inflation could reach 18% next year (Citi) and that household…
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Inflated Hopes: Spending in a Crisis
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What’s driving low optimism?
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Wellbeing is in Decline. Why?
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A Tale of Two Londons: Optimism in the Capital
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Trends Briefing | A Cost of Living Crisis
A Cost of Living Crisis Trends Briefing: 28th April 2022 | 9am-10am | Register here…
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Collectivist Brands
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Intergenerational Conflict: The Pandemic’s Winners and Losers
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Optimism and Saving: A Polarising Relationship
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Coronavirus, Millennials, and the Limits of Shared Experience
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Coronavirus, Millennials, and the Limits of Shared Experience
At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…
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A Year in Optimism
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