Intergenerational Conflict: The Pandemic’s Winners and Losers

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Optimism and Saving: A Polarising Relationship

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Coronavirus, Millennials, and the Limits of Shared Experience

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Coronavirus, Millennials, and the Limits of Shared Experience

At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…

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A Year in Optimism

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A Year in Optimism

So this is Christmas, and what have you done? Another year over, a new one…

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The Values Deciding the Election

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Why no-one is talking about the economy in this election

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Why no-one is talking about the economy in this election

Consumer confidence is perilously low in the UK. Consumers expect 2020 to a be rough…

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Sky News Launches Brexit-Free Channel – should brands follow suit?

This week, Sky News announced that it would launch a new ‘pop-up’ channel that will…

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The Role of Trust in Defining our Outlook on Life

Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…

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The Role of Trust in Defining our Outlook on Life

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The British Archipelago: Fragmentation, Spending and the Culture Wars

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On Brexit and the Economy the Public are Disconnected and Disengaged

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Life is Better Than Before – Why Don’t We All Agree?

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The Global Spectrum of Optimism

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Optimism Rebounds In November Following Economic Good News Stories

Having reached its lowest ever level in October, consumer optimism rebounded in November according to…

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Whether a techno-optimist or a techno-pessimist don’t forget the Human First Approach

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Optimism falls to lowest level in 2018 as economic fears rise

British adults expect to be worse off in a year’s time and optimism has fallen…

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A Reason to be Cheerful: When Technology Works

Last Monday morning, Steven De Jongh fell off his bike. But he didn’t just fall…

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