The Team's Blog
The London Effect: Fragmentation
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Are men the most optimistic gender?
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Inflated Hopes: Spending in a Crisis
Recent forecasts have suggested that inflation could reach 18% next year (Citi) and that household…
Read More
Inflated Hopes: Spending in a Crisis
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
What’s driving low optimism?
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Wellbeing is in Decline. Why?
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
A Tale of Two Londons: Optimism in the Capital
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Trends Briefing | A Cost of Living Crisis
A Cost of Living Crisis Trends Briefing: 28th April 2022 | 9am-10am | Register here…
Read More
Collectivist Brands
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Intergenerational Conflict: The Pandemic’s Winners and Losers
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Optimism and Saving: A Polarising Relationship
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Coronavirus, Millennials, and the Limits of Shared Experience
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Coronavirus, Millennials, and the Limits of Shared Experience
At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…
Read More
A Year in Optimism
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
A Year in Optimism
So this is Christmas, and what have you done? Another year over, a new one…
Read More
The Values Deciding the Election
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Why no-one is talking about the economy in this election
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Why no-one is talking about the economy in this election
Consumer confidence is perilously low in the UK. Consumers expect 2020 to a be rough…
Read More
Sky News Launches Brexit-Free Channel – should brands follow suit?
This week, Sky News announced that it would launch a new ‘pop-up’ channel that will…
Read More
The Role of Trust in Defining our Outlook on Life
Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…
Read More