The London Effect: Fragmentation

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Are men the most optimistic gender?

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Inflated Hopes: Spending in a Crisis

Recent forecasts have suggested that inflation could reach 18% next year (Citi) and that household…

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Inflated Hopes: Spending in a Crisis

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What’s driving low optimism?

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Wellbeing is in Decline. Why?

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A Tale of Two Londons: Optimism in the Capital

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Trends Briefing | A Cost of Living Crisis

A Cost of Living Crisis Trends Briefing: 28th April 2022 | 9am-10am | Register here…

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Collectivist Brands

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Intergenerational Conflict: The Pandemic’s Winners and Losers

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Optimism and Saving: A Polarising Relationship

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Coronavirus, Millennials, and the Limits of Shared Experience

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Coronavirus, Millennials, and the Limits of Shared Experience

At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…

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A Year in Optimism

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A Year in Optimism

So this is Christmas, and what have you done? Another year over, a new one…

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The Values Deciding the Election

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Why no-one is talking about the economy in this election

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Why no-one is talking about the economy in this election

Consumer confidence is perilously low in the UK. Consumers expect 2020 to a be rough…

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Sky News Launches Brexit-Free Channel – should brands follow suit?

This week, Sky News announced that it would launch a new ‘pop-up’ channel that will…

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The Role of Trust in Defining our Outlook on Life

Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…

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