Avoiding ‘better yesterdays’: the trap of nostalgia

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Trends Briefing: Affording Leisure

Trends Briefing: Affording Leisure Is the play society under threat? Thursday 29th June 2023 0900-1000…

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Trends Briefing: The Impact of Nostalgia

Trends Briefing: The Impact of Nostalgia Thursday 25th May 2023 0900-1000 Register here The past…

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Brands and Pessimism: Hope for Tomorrow?

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Reasons to be Optimistic

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The World in 2023 – The Return of Optimism

Trends Briefing: The World in 2023 The Return of Optimism January 26th 2023 0900-1000 Register…

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The London Effect: Fragmentation

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Are men the most optimistic gender?

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Inflated Hopes: Spending in a Crisis

Recent forecasts have suggested that inflation could reach 18% next year (Citi) and that household…

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Inflated Hopes: Spending in a Crisis

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What’s driving low optimism?

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Wellbeing is in Decline. Why?

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A Tale of Two Londons: Optimism in the Capital

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Trends Briefing | A Cost of Living Crisis

A Cost of Living Crisis Trends Briefing: 28th April 2022 | 9am-10am | Register here…

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Collectivist Brands

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Intergenerational Conflict: The Pandemic’s Winners and Losers

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Optimism and Saving: A Polarising Relationship

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Coronavirus, Millennials, and the Limits of Shared Experience

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Coronavirus, Millennials, and the Limits of Shared Experience

At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…

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A Year in Optimism

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