Trends Briefing: The World in 2024

Published on 19th Dec, 2023

Trends Briefing: The World in 2024 Thursday 25th January 2024 0900-1000 Register here A New…

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Article | Avoiding ‘better yesterdays’: the trap of nostalgia

Published on 20th Jun, 2023

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Trends Briefing: Affording Leisure

Published on 14th Jun, 2023

Trends Briefing: Affording Leisure Is the play society under threat? Thursday 29th June 2023 0900-1000…

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Trends Briefing: The Impact of Nostalgia

Published on 10th May, 2023

Trends Briefing: The Impact of Nostalgia Thursday 25th May 2023 0900-1000 Register here The past…

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Article | Brands and Pessimism: Hope for Tomorrow?

Published on 16th Mar, 2023

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Article | Reasons to be Optimistic

Published on 14th Feb, 2023

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The World in 2023 – The Return of Optimism

Published on 12th Dec, 2022

Trends Briefing: The World in 2023 The Return of Optimism January 26th 2023 0900-1000 Register…

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Article | The London Effect: Fragmentation

Published on 12th Oct, 2022

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Article | Are men the most optimistic gender?

Published on 27th Sep, 2022

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Inflated Hopes: Spending in a Crisis

Published on 31st Aug, 2022

Recent forecasts have suggested that inflation could reach 18% next year (Citi) and that household…

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Article | Inflated Hopes: Spending in a Crisis

Published on 31st Aug, 2022

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Article | What’s driving low optimism?

Published on 15th Jul, 2022

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Article | Wellbeing is in Decline. Why?

Published on 24th Jun, 2022

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Article | A Tale of Two Londons: Optimism in the Capital

Published on 13th Apr, 2022

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Trends Briefing | A Cost of Living Crisis

Published on 7th Apr, 2022

A Cost of Living Crisis Trends Briefing: 28th April 2022 | 9am-10am | Register here…

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Article | Collectivist Brands

Published on 18th Dec, 2020

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Article | Intergenerational Conflict: The Pandemic’s Winners and Losers

Published on 26th Jun, 2020

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Article | Optimism and Saving: A Polarising Relationship

Published on 29th May, 2020

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Article | Coronavirus, Millennials, and the Limits of Shared Experience

Published on 24th Apr, 2020

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Coronavirus, Millennials, and the Limits of Shared Experience

Published on 24th Apr, 2020

At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…

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