The Team's Blog
A Year in Optimism
So this is Christmas, and what have you done? Another year over, a new one…
Read More
The Values Deciding the Election
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Why no-one is talking about the economy in this election
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Why no-one is talking about the economy in this election
Consumer confidence is perilously low in the UK. Consumers expect 2020 to a be rough…
Read More
Sky News Launches Brexit-Free Channel – should brands follow suit?
This week, Sky News announced that it would launch a new ‘pop-up’ channel that will…
Read More
The Role of Trust in Defining our Outlook on Life
Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…
Read More
The Role of Trust in Defining our Outlook on Life
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
The British Archipelago: Fragmentation, Spending and the Culture Wars
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
On Brexit and the Economy the Public are Disconnected and Disengaged
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Life is Better Than Before – Why Don’t We All Agree?
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
The Global Spectrum of Optimism
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Optimism Rebounds In November Following Economic Good News Stories
Having reached its lowest ever level in October, consumer optimism rebounded in November according to…
Read More
Whether a techno-optimist or a techno-pessimist don’t forget the Human First Approach
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
Optimism falls to lowest level in 2018 as economic fears rise
British adults expect to be worse off in a year’s time and optimism has fallen…
Read More
A Reason to be Cheerful: When Technology Works
Last Monday morning, Steven De Jongh fell off his bike. But he didn’t just fall…
Read More
A Reason to be Cheerful: When Technology Works
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
The Gender Optimism Gap
You are unauthorized to view this page. Want to view this content? Click here to…
Read More
The Gender Optimism Gap
The first nine months of The Optimism Index have thrown up some interesting findings, but…
Read More
Optimism: Consumers find the Silver Linings
At Trajectory, we believe the future gets a bad press. As Paul Flatters described recently,…
Read More