Article | Coronavirus, Millennials, and the Limits of Shared Experience

Published on 24th Apr, 2020

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Coronavirus, Millennials, and the Limits of Shared Experience

Published on 24th Apr, 2020

At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…

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Article | A Year in Optimism

Published on 20th Dec, 2019

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A Year in Optimism

Published on 20th Dec, 2019

So this is Christmas, and what have you done? Another year over, a new one…

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Article | The Values Deciding the Election

Published on 5th Dec, 2019

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Article | Why no-one is talking about the economy in this election

Published on 3rd Dec, 2019

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Why no-one is talking about the economy in this election

Published on 3rd Dec, 2019

Consumer confidence is perilously low in the UK. Consumers expect 2020 to a be rough…

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Sky News Launches Brexit-Free Channel – should brands follow suit?

Published on 17th Oct, 2019

This week, Sky News announced that it would launch a new ‘pop-up’ channel that will…

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The Role of Trust in Defining our Outlook on Life

Published on 26th Sep, 2019

Here at Trajectory, we have been closely monitoring consumer sentiment through our monthly Optimism Index…

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Article | The Role of Trust in Defining our Outlook on Life

Published on 26th Sep, 2019

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Article | The British Archipelago: Fragmentation, Spending and the Culture Wars

Published on 2nd Jul, 2019

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Article | On Brexit and the Economy the Public are Disconnected and Disengaged

Published on 26th Mar, 2019

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Article | Life is Better Than Before – Why Don’t We All Agree?

Published on 27th Feb, 2019

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Article | The Global Spectrum of Optimism

Published on 14th Dec, 2018

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Optimism Rebounds In November Following Economic Good News Stories

Published on 22nd Nov, 2018

Having reached its lowest ever level in October, consumer optimism rebounded in November according to…

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Article | Whether a techno-optimist or a techno-pessimist don’t forget the Human First Approach

Published on 16th Nov, 2018

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Optimism falls to lowest level in 2018 as economic fears rise

Published on 25th Oct, 2018

British adults expect to be worse off in a year’s time and optimism has fallen…

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A Reason to be Cheerful: When Technology Works

Published on 23rd Oct, 2018

Last Monday morning, Steven De Jongh fell off his bike. But he didn’t just fall…

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Article | A Reason to be Cheerful: When Technology Works

Published on 23rd Oct, 2018

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Article | The Gender Optimism Gap

Published on 21st Sep, 2018

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