How we spend now…and what it says about how we will spend in the future

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‘Brand America’: The USA’s Trump Card in its Global Struggle with China

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The Ghost of Christmas Retail Future

Far from offering respite, Christmas has seen a continuation of the prevailing narrative around UK…

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The Ghost of Christmas Retail Future

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Shell, Executive Pay and Reduced Emissions: The New Realities of CSR in Action

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The Double Burden and Corporate ‘Fat Shaming’

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There’s no such thing as ‘A Millennial’: understanding the lack of a shared generational experience for young adults

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The Uses of Optimism

The future gets a bad press, and it’s not hard to see why. In a…

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The BBC and the Real Democratic Deficit

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The BBC and the Real Democratic Deficit

At the start of this Millennium I was responsible for political research at BBC News…

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Waking up to a new political dawn

It is obvious that we live in extraordinary political times in the UK. On the…

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Waking up to a new political dawn

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A New Morality for a Brave New World

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Polarised politics, value signalling and the new rules of branding

At Trajectory, we have always produced an annual ‘trends for the year ahead’ client presentation…

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Polarised politics, value signalling and the new rules of branding

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Brexit, Trump and the rest of 2016 explained in one chart

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