Trajectory Breakfast Invitation: The World in 2020

The World in 2020: The End of the People Thursday 30th January 2020 08:30-09:30 The…

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Brands in the Age of Trump: Anti-Politics

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The Values Deciding the Election

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Why no-one is talking about the economy in this election

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Why no-one is talking about the economy in this election

Consumer confidence is perilously low in the UK. Consumers expect 2020 to a be rough…

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Sky News Launches Brexit-Free Channel – should brands follow suit?

This week, Sky News announced that it would launch a new ‘pop-up’ channel that will…

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Sky News Launches Brexit-Free Channel – should brands follow suit?

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Hybrid government: another challenge for brands

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Campaign Magazine: learning the political lesson

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Us and Them: Private Vice and Public Scrutiny

In recent weeks there have been a number of events – mostly in the political…

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Us and Them: Private Vice and Public Scrutiny

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The New Rules for Brands: When to do nothing

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The Myth of National Nostalgia

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The past is a foreign country: fake nostalgia is as much a threat as fake news

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The past is a foreign country: fake nostalgia is as much a threat as fake news

This week, a new study by Demos and Sky Data found that two thirds of…

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Is Sport a Force for Good?

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Understanding the New Dichotomy

At Trajectory, we have been examining the prevalence and impact of trends in polarisation and…

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Understanding the New Dichotomy

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The NFL kneels before Trump

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Waking up to a new political dawn

It is obvious that we live in extraordinary political times in the UK. On the…

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