Is TikTok really a good marketing tool?

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Is TikTok really a good marketing tool?

TikTok is one of the most rapidly growing social media platforms of this decade gaining…

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From Fragmentation to Unity and Back Again

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Brands: Coca-Cola vs. Cristiano Ronaldo

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Brands: Coca-Cola vs. Cristiano Ronaldo

With professional sports comes advertising. That seems to be the written rule – though to…

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Patreon and Super Follows: Social media subscriptions are entering the mainstream

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Big Tech and Politics: Uncomfortable Bedfellows?

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Christmas Comes Early: Seasonal Shifts During A Global Pandemic

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Twitter, Unconscious Bias, and Racist Algorithms

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Paramount, Sonic, and the Benefits of Re-Assessing

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Social Media and the Search for a Scapegoat

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Fake News and Trust In Media

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Echo chambers

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