The Future of Covid-19 is Tradeoffs, lots of Tradeoffs

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Where Will the Demand for Travel Return From?

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Consumer Spending in the COVID Context: Home Improvement and Holiday Hesitance

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COVID-19 and a Yearning for Travel: A Perfect Storm for Domestic Tourism

“People are saying they want to get out of the house, but they want to…

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COVID-19 and a Yearning for Travel: A Perfect Storm for Domestic Tourism

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Covid Attitudes: what do consumers think about the virus, the lockdown, and the next steps?

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Unlocking mental availability: How to grow in the spirits category during and post downturn

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Unlocking mental availability: How to grow in the spirits category during and post downturn

What marketing science tells us about how to really grow brands Many marketers have been…

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Coronavirus, Millennials, and the Limits of Shared Experience

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Coronavirus, Millennials, and the Limits of Shared Experience

At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…

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Why no-one is talking about the economy in this election

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Why no-one is talking about the economy in this election

Consumer confidence is perilously low in the UK. Consumers expect 2020 to a be rough…

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Sobriety is Better than Sex: The Interplay of Economics, Health and Play

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Sobriety is Better than Sex: The Interplay of Economics, Health and Play

Our first question here is as follows. Imagine the global economy jolts itself out of…

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The Unspoken Mystery of Consumer Spend: Does Your Sector/Brand Deserve a Fairer Share?

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The Unspoken Mystery of Consumer Spend: Does Your Sector/Brand Deserve a Fairer Share?

Guest article from James Murphy, forecaster and founder of Rinkli Funstas Consider this. The average…

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The British Archipelago: Fragmentation, Spending and the Culture Wars

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The Gender Optimism Gap

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The Gender Optimism Gap

The first nine months of The Optimism Index have thrown up some interesting findings, but…

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Optimism: Consumers find the Silver Linings

At Trajectory, we believe the future gets a bad press. As Paul Flatters described recently,…

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