Spending Expectations: A Gendered Story

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Winter is coming: the changing consumer mood

Autumn has arrived, bringing with it colder days, darker evenings and – less predictably –…

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Hospitality: More Challenges to Come?

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Winter is coming: the changing consumer mood

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The Undeniable Magic of Live Events

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Trends Briefing: The Future of the UK

Webinar | The Future of the UK Trends Briefing: 30th September 2021 | 9am-10am |…

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Analysis: Is the Post-Pandemic Recovery Already Slowing Down?

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Short Story: Shortages and Inflation

Shortages in many sectors are creating inflationary pressure. At the end of last year, Trajectory…

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Short Story: implications of shortages and inflation

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Who’s in the Fourth Place?

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The Future of Covid-19 is Tradeoffs, lots of Tradeoffs

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Where Will the Demand for Travel Return From?

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Consumer Spending in the COVID Context: Home Improvement and Holiday Hesitance

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COVID-19 and a Yearning for Travel: A Perfect Storm for Domestic Tourism

“People are saying they want to get out of the house, but they want to…

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COVID-19 and a Yearning for Travel: A Perfect Storm for Domestic Tourism

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Covid Attitudes: what do consumers think about the virus, the lockdown, and the next steps?

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Unlocking mental availability: How to grow in the spirits category during and post downturn

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Unlocking mental availability: How to grow in the spirits category during and post downturn

What marketing science tells us about how to really grow brands Many marketers have been…

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Coronavirus, Millennials, and the Limits of Shared Experience

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Coronavirus, Millennials, and the Limits of Shared Experience

At Trajectory, we’re fairly sceptical of generational analysis – it has its place but must…

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