Veganism: Waitrose Picks a Side

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The Double Burden and Corporate ‘Fat Shaming’

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The Gender Optimism Gap

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The Gender Optimism Gap

The first nine months of The Optimism Index have thrown up some interesting findings, but…

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“It looks like it has come out of the 1950s”: Tesco find the sweet-spot of recession and nostalgia

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Poor Political Favourability and the Implications for Women

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The Uses of Optimism

The future gets a bad press, and it’s not hard to see why. In a…

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Measuring Subjective Well-Being – A Dummies’ Guide

If I had a pound for every time I’ve been asked about the best way…

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The BBC and the Real Democratic Deficit

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The BBC and the Real Democratic Deficit

At the start of this Millennium I was responsible for political research at BBC News…

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Optimism: Consumers find the Silver Linings

At Trajectory, we believe the future gets a bad press. As Paul Flatters described recently,…

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Optimism: Consumers find the Silver Linings

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Reconciling Privacy & Convenience

With GDPR compliance becoming a reality today, this month’s Trajectory Trends Breakfast explored the concepts…

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Reconciling Privacy & Convenience

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A Royal Rumble: Football, iPhones and Harry & Meghan

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Skills for the Future

Many of my contemporaries have kids trying to decide which subjects to take at GCSE…

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Skills for the Future

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Is Sport a Force for Good?

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Guns, polar bears and hot cross buns – how can we get people to change their minds?

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The NFL kneels before Trump

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