The Team's Blog
Veganism: Waitrose Picks a Side
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The Double Burden and Corporate ‘Fat Shaming’
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The Gender Optimism Gap
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The Gender Optimism Gap
The first nine months of The Optimism Index have thrown up some interesting findings, but…
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“It looks like it has come out of the 1950s”: Tesco find the sweet-spot of recession and nostalgia
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Poor Political Favourability and the Implications for Women
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Measuring Subjective Well-Being – A Dummies’ Guide
If I had a pound for every time I’ve been asked about the best way…
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The BBC and the Real Democratic Deficit
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The BBC and the Real Democratic Deficit
At the start of this Millennium I was responsible for political research at BBC News…
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Optimism: Consumers find the Silver Linings
At Trajectory, we believe the future gets a bad press. As Paul Flatters described recently,…
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Optimism: Consumers find the Silver Linings
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Reconciling Privacy & Convenience
With GDPR compliance becoming a reality today, this month’s Trajectory Trends Breakfast explored the concepts…
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Reconciling Privacy & Convenience
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A Royal Rumble: Football, iPhones and Harry & Meghan
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Skills for the Future
Many of my contemporaries have kids trying to decide which subjects to take at GCSE…
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Skills for the Future
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Is Sport a Force for Good?
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Guns, polar bears and hot cross buns – how can we get people to change their minds?
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The NFL kneels before Trump
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