The Quantum Generation

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On Brexit and the Economy the Public are Disconnected and Disengaged

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Life is Better Than Before – Why Don’t We All Agree?

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Bearing FAANGS: Amazon’s sales and tough times in 2019

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How we spend now…and what it says about how we will spend in the future

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‘Brand America’: The USA’s Trump Card in its Global Struggle with China

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Shell, Executive Pay and Reduced Emissions: The New Realities of CSR in Action

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The Daily Commute and the Death of Distance

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Veganism: Waitrose Picks a Side

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The Double Burden and Corporate ‘Fat Shaming’

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The Gender Optimism Gap

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The Gender Optimism Gap

The first nine months of The Optimism Index have thrown up some interesting findings, but…

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“It looks like it has come out of the 1950s”: Tesco find the sweet-spot of recession and nostalgia

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Poor Political Favourability and the Implications for Women

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The Uses of Optimism

The future gets a bad press, and it’s not hard to see why. In a…

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Measuring Subjective Well-Being – A Dummies’ Guide

If I had a pound for every time I’ve been asked about the best way…

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The BBC and the Real Democratic Deficit

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The BBC and the Real Democratic Deficit

At the start of this Millennium I was responsible for political research at BBC News…

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Optimism: Consumers find the Silver Linings

At Trajectory, we believe the future gets a bad press. As Paul Flatters described recently,…

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Optimism: Consumers find the Silver Linings

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