
The Team's Blog

Big Business & TikTok – geopolitics strikes back
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Hybrid government: another challenge for brands
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Reclaiming the Centre Ground
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‘Brand America’: The USA’s Trump Card in its Global Struggle with China
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The Myth of National Nostalgia
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Brands In the Age of Trump: Evolution
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Donald Trump and Global Perceptions of the United States
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Understanding the New Dichotomy
At Trajectory, we have been examining the prevalence and impact of trends in polarisation and…
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Understanding the New Dichotomy
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Political Decision-Making in Business
Writing for the New York Times in February 2000, Donald Trump poured cold water on…
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Political Decision-Making in Business
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The future’s bright, the future’s green?
Pantone have announced their colour of the year for 2017 and for those of you…
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