Big Business & TikTok – geopolitics strikes back

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Hybrid government: another challenge for brands

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Reclaiming the Centre Ground

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‘Brand America’: The USA’s Trump Card in its Global Struggle with China

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The Myth of National Nostalgia

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Brands In the Age of Trump: Evolution

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Donald Trump and Global Perceptions of the United States

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Understanding the New Dichotomy

At Trajectory, we have been examining the prevalence and impact of trends in polarisation and…

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Understanding the New Dichotomy

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Political Decision-Making in Business

Writing for the New York Times in February 2000, Donald Trump poured cold water on…

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Political Decision-Making in Business

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The future’s bright, the future’s green?

Pantone have announced their colour of the year for 2017 and for those of you…

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