Barry joined Trajectory in 2020 and has worked in consumer insight and foresight for the last 15 years. In that time he has worked with Nissan, Lloyds Banking Group, Hiscox, Aviva, Publicis, RSA, O2, the Co-operative Group and HSBC.
Barry has the distinction of coming from Glasgow and has benefitted from a Scottish education, earning an honours degree from Strathclyde University in marketing and industrial relations. He has worked for the Whitbread Beer Company as a brand and new product marketeer before sobering up to establish the marketing function at Costa Coffee following its acquisition by Whitbread PLC. He also worked for HarperCollins Publishers where he was tasked with breathing new life into deceased authors such as Agatha Christie and JRR Tolkien.
His futures work has been centred on financial services but also includes the automotive, agriculture, media, charity, consumer electronics and grocery sectors. He has experience in creating and delivering workshops, researching and writing reports (such as the future of homes for Hiscox and the future of cities for MasterCard). He has spoken at many conferences both in the UK and abroad.