Michael Willmott


A specialist in survey research and statistical analysis, Michael is regarded as one of the world’s leading authorities on trends in consumer behaviour and demographic change. Clients such as the Chartered Institute for IT and the United Nations World Tourism Organisation have commissioned Michael to undertake breakthrough analysis of global data-sets, providing fresh perspectives on emerging social trends. He also regularly presents at conferences for Financial Services and Tourism organisations. Michael was the co-founder of The Future Foundation and author of the books “Citizen Brands” and “Complicated Lives” (with William Nelson).