Patrick is Head of Insight at Trajectory and has over fifteen years of experience in providing
evidence-based consultancy to senior managers who are making major strategic decisions about the
Having previously set up and run Omnicom Media Group’s knowledge consultancy he’s led
advanced data analysis and modelling projects to advise leading media agencies (PHD,
OMD and Manning Gottlieb), media owners (JCD Decaux, Metro) and advertisers (Bank of
Ireland, Experian) how to optimise investments in marketing to accelerate business growth.
Patrick also has extensive experience in non-profit categories having been a Director at
nfpSynergy, and led major quantitative and qualitative research programmes for the UK and
Ireland’s top NGOs to enhance their communication, fundraising and service delivery.
He is regularly asked to speak at conferences and strategic away days.