Tom Johnson

Managing Director

Tom became managing director of Trajectory in 2018 having joined the business in 2009. In over a decade as a researcher, analyst and trends forecaster Tom has delivered some of our most complex and high profile projects, for clients including Dignity, Royal London, the General Medical Council, Vodafone, Macmillan Cancer Support, BEIS and Greene King.

In addition to leading bespoke client projects, Tom also oversees our proprietary research, which includes our international consumer values monitor, Trajectory Global Foresight and our monthly UK consumer sentiment barometer, The Optimism Index. Tom leads our monthly series of Trends Briefings and also contributes articles, reports and other analysis to our subscription portal.

A highly experienced qualitative and quantitative researcher, Tom is actively involved in many of our projects, including design, delivery and analysis. Tom is a regular workshop facilitator and conference speaker, having delivered keynote addresses at dozens of conferences in both the UK and abroad.