The World in 2018

Thursday 25th January 2018 – 08.30-09.30

The Fable, 52 Holborn Viaduct, EC1A 2FD


The New Dichotomy

What kind of future do we want? This is the question that citizens and societies have been asking themselves – whether they know it or not – for several years, and in 2018 the faultlines between different groups will get wider.

In the UK the two new tribes – superseding ancient conventions of ‘left’ and ‘right’ – are social liberalism and social conservatism (or ‘somewheres’ and ‘anywheres’).

Within advanced economies political and social orders are reshaped as new movements gain support and momentum, with the comfy centre ground evaporating for politicians, parties and brands alike.

Across the world – from South America to Australia via Iran – a significant new divide is emerging, with younger and older generations locked in cultural conflict over the future they want.

Join us for breakfast this month as we explore this New Dichotomy and look ahead to a year of political upheaval, digital disruption and global challenges and ask what it means for brands, organisations and consumers.

Get Smarter Over Breakfast

Our Trends Breakfasts have been running for four years, and each month sees a different topic discussed and debated over coffee and croissants. Taking place on a private floor of a popular city location, an array of figures from different industries hear our thoughts on the chosen topic, which often draws on latest findings from our global attitudes and values survey, Trajectory Global Foresight.

Please email Sarah ( to reserve your free place and join us for breakfast.